Senior Product Marketing Manager

BAM Ventures is a company focused on transforming how people engage with brands through authentic social interactions. They are seeking a Senior Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for Nectar's platform, working closely with sales and product teams to enhance competitive positioning and launch new capabilities.

Responsibilities:

• Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
• Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
• Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
• Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
• Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
• Support company storytelling and fundraising efforts with compelling market narratives and positioning

Requirements:

• 4–7 years of product marketing experience, ideally in B2B SaaS
• Experience owning positioning and messaging for a product or product line
• Strong experience partnering with sales teams to build sales enablement programs
• Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
• Excellent writing, communication, and storytelling abilities
• Comfort operating in ambiguous environments and building new functions in a fast-moving startup
• Strong collaboration skills across product, sales, and leadership teams
• Experience in martech, social media platforms, or commerce-related software
• Experience working at a company through a Series A or Series B growth phase
• Experience launching AI-powered products or technical platforms
• Background working closely with enterprise sales teams