Lifecycle Marketing Manager

DeleteMe is a leader in proactive privacy protection, helping security teams reduce their human attack surface by monitoring and removing exposed personal data. The Lifecycle Marketing Manager will lead consumer retention and engagement programs, focusing on building a product-integrated lifecycle engine that enhances user engagement and retention.

Responsibilities:

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS
• Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
• Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience
• Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards
• Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
• Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
• Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
• Report on lifecycle KPIs and build dashboards to track performance over time

Requirements:

• Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses
• Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
• Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
• Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
• Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
• Exceptional communicator and project manager with a bias for action
• Passion for online privacy, consumer protection, and making the web safer for everyone