Manager-Commercial Marketing

TDS Telecom is a company focused on commercial services, and they are seeking a Manager-Commercial Marketing to lead marketing programs that drive awareness, demand, and revenue. This role involves overseeing full-funnel marketing efforts, collaborating with internal teams, and improving sales enablement to support growth across all commercial segments.

Responsibilities:

• Partner with Marketing Operations to improve lead quality, routing, tracking, and reporting across inbound and outbound sales teams
• Develop segmentation, nurture journeys, and lead‑scoring enhancements
• Oversee A/B testing across landing pages, creative, messaging, and call-to-action strategies
• Improve form strategy, customer relationship management (CRM) processes, and sales handoff to drive higher conversion and faster pipeline progression
• Lead strategy and execution for multi‑channel demand generation campaigns
• Manage channel budgets and optimize performance based on pipeline impact, conversion rates, and return on investment (ROI)
• Build full‑funnel programs that support awareness, consideration, and bottom‑funnel conversion
• Collaborate with Product on integrated go-to-market plans
• Develop persona-based messaging, vertical positioning, and content that supports every stage of the buyer journey
• Produce campaign calendars, creative briefs, and content frameworks (e.g., webinars, thought leadership, case studies, sales collateral)
• Strengthen alignment with Commercial Sales through scalable enablement programs, including webinars, events, sales toolkits, playbooks, and competitive positioning
• Provide targeted content, lead intelligence, and prospecting support for inbound and outbound sales motions
• Partner with the customer experience (CX)/Insights on customer research, feedback loops, persona insights, and competitive intelligence
• Apply insights to inform messaging, creative direction, product positioning, and campaign strategy
• Lead reporting and analysis across channel performance, funnel metrics, and campaign results for leadership dashboards

Requirements:

• Bachelor's degree (or higher) -OR- 4+ years professional work experience
• 5+ years' experience in B2B marketing, growth marketing, or related field
• 2+ years in a supervisory role or equivalent leadership experience
• Strong understanding of full funnel marketing and demand generation
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Ability to analyze campaign performance and optimize based on data
• Experience with lead management, segmentation, and nurture programs
• Strong project management and communication skills
• Strategic thinker with strong cross functional collaboration skills
• Data driven, organized, and comfortable managing multiple priorities
• Continuous improvement mindset and strong problem-solving abilities
• Ability to support events, sponsorships, and community-facing activities that enhance commercial market visibility
• Experience managing external agency and partner relationships (paid media, creative execution, and analytics)
• Ability to maintain documentation for campaign processes, testing protocols, and marketing operations