Manager, Local Studio Marketing & Paid Media

WellBiz Brands, Inc. is hiring a Manager of Local Studio Marketing & Paid Media to scale and optimize their media program. The role involves working closely with agency partners to enhance performance across paid channels and collaborating with internal teams to support franchisees in their marketing efforts.

Responsibilities:

• Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners
• Drive lower cost per booking for local media programming
• Manage day-to-day relationships with agency partners
• Review campaign performance regularly, identifying issues and opportunities before they're brought to you
• Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
• Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
• Review campaigns prior to launch for accuracy — targeting, budget, creative, dates, and any details that would cause problems if wrong
• Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
• Contribute a paid media perspective to campaign planning and ensure alignment across channels
• Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
• Stay current on platform changes and industry developments that could affect strategy or performance
• Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
• Support franchisees on Google Business Profile optimization and marketing activity beyond digital
• Help owners connect national brand strategy to what's actually executable at the local level
• Other duties and projects as assigned by supervisor and department heads

Requirements:

• 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
• Comfortable reading performance data, forming a point of view, and communicating it clearly
• Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
• Takes initiative — spots what needs attention and addresses it without being prompted
• Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds
• Exposure to franchise, multi-location, or co-op marketing
• Familiarity with local store marketing (LSM) programs or field marketing
• Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta
• Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio