Product Marketing Manager

Pasito is an AI workspace for employee benefits, rethinking how group insurance and benefits are managed. The Product Marketing Manager will own product storytelling, sales enablement, and documentation, ensuring alignment with product releases and effective communication across teams.

Responsibilities:

• Turn new features and releases into clear talking points and positioning, and lead coordinated product releases at scale as our product continues growing
• Direct naming and positioning decisions for new features and products as they ship. And step in deeper with the Product and Engineering teams to collaborate on feature naming during the design and build process pre-launch
• Build and contribute to core sales collateral used across the whole GTM org: broker, carrier, employer, and PEO decks, one-pagers and talking points in conjunction with your Partner and Content Marketing colleagues
• Own the step-by-step guides and educational materials and ensure they don’t go stale as the product grows
• Collaborate with account owners to understand partner-specific product nuances and craft product rollout communications to ensure a seamless user experience
• Partner with Product and Forward Deployed (CS) Teams on product marketing requests and process gaps. Align closely with the product roadmap with the Product Team and the product experience from the Forward Deployed Team

Requirements:

• 3 to 5 years of product marketing experience in B2B SaaS, ideally somewhere with fast product and feature growth
• A DIY builder, not a hands-off strategist. You write the one-pager yourself, instead of handing off a brief and waiting
• A strong writer to translate a technical product into something a broker or carrier can understand easily
• Comfortable operating with high ownership and build a new product marketing function from the ground up. This is a lean team, and you'll be expected to take complete ownership of your channels
• Strong asset creation skills using Figma and HubSpot, or similar tools
• Genuinely curious about the benefits and insurance industry, and care about the Pasito mission
• Product marketing experience specifically in benefits technology, insurtech, or HR tech
• AI product and operational knowledge a plus
• A track record of launching features and products, owning the launch strategy, and executing a coordinated campaign with your marketing peers
• Experience in keeping enablement content current against a fast product cadence
• Comfortable using AI tools to speed up content and documentation work without letting quality slip
• Familiarity with tools in Pasito's stack: Notion, ClickUp, Figma, and HubSpot