Senior Performance Marketing Manager

Independence Pet Holdings is a corporate holding company that manages a diverse portfolio of modern pet health brands and services. They are seeking a Senior Performance Marketing Manager to lead performance marketing efforts across their portfolio of pet insurance brands, providing strategic guidance and expertise to maximize customer acquisition and marketing efficiency.

Responsibilities:

• Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams
• Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks
• Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations
• Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization
• Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio
• Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities
• Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth
• Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks
• Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels
• Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement
• Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization
• Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework
• Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency
• Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies
• Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth

Requirements:

• Bachelor's or Master's degree in Marketing, Business, or a related quantitative field
• 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related disciplines
• Deep expertise in paid search and paid social marketing, including platform management and optimization
• Strong understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics
• Experience managing or influencing multi-million-dollar media budgets
• Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies
• Strong understanding of customer acquisition funnels, conversion optimization, and digital marketing economics
• Experience working with agencies, platform partners, and cross-functional stakeholders
• Excellent analytical, communication, and stakeholder management skills
• Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models