Manager, Marketing Operations

VitalEdge Technologies is a leading ERP & DMS software provider focused on the heavy equipment industry. The Manager of Marketing Operations will ensure that marketing campaigns, automation, technology, reporting, and customer data work cohesively to drive business results.

Responsibilities:

• Own marketing reporting, dashboards, attribution, and full-funnel performance measurement
• Connect marketing activities to pipeline, revenue, ROI, and customer expansion
• Monitor campaign performance and provide actionable insights to improve results
• Establish reporting standards, campaign tracking, and measurement best practices
• Administer and optimize HubSpot, 6sense, WordPress, Zoom, and related marketing platforms
• Maintain integrations between marketing automation, CRM, website, advertising, analytics, and webinar platforms
• Evaluate and implement technology improvements while driving user adoption and best practices
• Partner with Revenue Operations to manage HubSpot and Microsoft Dynamics workflows
• Own lead lifecycle management, routing, scoring, segmentation, and marketing automation
• Build and optimize email nurture programs, customer journeys, and campaign workflows
• Ensure marketing data is accurate, organized, and aligned across systems
• Support execution of integrated marketing campaigns, including audiences, forms, landing pages, and reporting
• Administer the WordPress website, including updates, landing pages, forms, tracking, and SEO best practices
• Manage webinar operations and measure paid media performance
• Maintain database quality, governance, and compliance
• Identify opportunities to improve marketing processes, automation, reporting, and operational efficiency
• Develop documentation and provide training that enables teams to effectively use marketing platforms

Requirements:

• 5+ years of experience in Marketing Operations, Revenue Operations, Digital Marketing Operations, or a similar role
• Hands-on experience with HubSpot, Microsoft Dynamics (or another CRM), and marketing automation platforms
• Experience building reporting that connects marketing performance to pipeline and revenue
• Experience managing marketing automation, email programs, lead lifecycle, and segmentation
• Hands-on WordPress administration experience
• Working knowledge of SEO and modern search optimization (SEO, AEO, and GEO)
• Experience measuring paid media and webinar performance
• Strong analytical, project management, communication, and problem-solving skills
• 6sense or another ABM platform
• Google Analytics, Search Console, Google Ads, Microsoft Clarity
• Vendor and marketing technology management