Partner Marketing Manager

6sense is a company dedicated to growth, retention, and efficiency. As the Partner Marketing Manager, you will be responsible for developing co-marketing programs and partner activation strategies to enhance partnerships and drive measurable outcomes.

Responsibilities:

• Build and run co-marketing programs with strategic partners, from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly
• Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs. Coordinate logistics, messaging, and follow-up across both sides of the partnership to make sure activations generate pipeline
• Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts. Build the kind of working relationships where partner counterparts are actively seeking us out. Create opportunities for 6sense to co-present at joint events, and develop the trust that makes joint programs move faster
• Define what success looks like for partner marketing at 6sense, working with marketing operations to build the reporting infrastructure to measure it, and communicate results to marketing leadership and BD stakeholders on a regular cadence
• Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution
• Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated
• Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates
• On-time, on-brief delivery of co-marketing programs - with the partner relationship strengthened as a result

Requirements:

• 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs
• Experience working directly with external partner stakeholders. You have presented to partner leadership, negotiated co-marketing agreements, and maintained productive relationships through disagreements
• A clear point of view on how to measure partner marketing impact, including how to handle the attribution ambiguity that comes with the territory
• Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice