Theme Park Marketing Manager (Gaming / Entertainment)

Ascendion is a digital engineering solutions company that develops and manages software platforms and products for enterprise clients. The Experiences Marketing Manager will develop and activate brand marketing programs for theme parks, location-based experiences, live events, and other experiential offerings, managing go-to-market strategy, partnerships, execution, and performance measurement.

Responsibilities:

• Develop and activate brand marketing programs for our experiences portfolio - theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations - that support franchise priorities and business objectives
• Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift
• Own end-to-end brand marketing for experiences - from strategy and positioning through go-to-market planning and in-market execution - translating franchise priorities into clear briefs, messaging frameworks, creative direction, and integrated campaigns that land with audiences and guests
• Build repeatable frameworks, toolkits, and operating models that allow experiences marketing to scale across partners, venues, regions, and franchise moments while holding a high brand bar in physical environments
• Identify and shape opportunities to extend the experience into culture and community - including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars, create earned media, and drive lift back to the franchise
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints - partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams to deliver coordinated, localized execution across priority markets
• Manage experiences marketing program operations: scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting
• Monitor performance (e.g., attendance, audience growth, brand impact, earned reach), synthesize insights, and contribute to a test-and-learn culture that continuously improves future experiences programs

Requirements:

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing - including direct experience at or alongside best-in-class experience operators or IP holders (e.g., Universal, Disney, Merlin, or comparable theme park, LBE, traveling exhibition, large-scale live event, or experiential agency environments)
• Proven track record managing operator, venue, production, and agency partnerships - serving as the senior marketing counterpart and balancing brand integrity with commercial outcomes
• Strong understanding of place-based and experiential marketing motions - opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing - and integrated marketing across owned, earned, paid, partner, retail, and on-site channels
• Strong project management skills - able to lead multiple concurrent programs at various lifecycle stages while balancing scope, timelines, and budgets across distributed venues and operators
• Strong cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners
• Strong business communication, writing, and relationship-building skills
• Bachelor's degree in Marketing, Business, Communications, or related field - or equivalent professional experience
• Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events at IP-led experience operators
• Experience marketing global entertainment IP, gaming franchises, or other large multi-category consumer brands across physical and digital touchpoints
• Familiarity with player- and fan-driven communities and how to activate experiences that earn cultural relevance and repeat visitation