Marketing Campaign Manager

BridgeView is a talent and technology consulting company that helps organizations build technology teams and deliver complex projects. The Campaign Manager will own the end-to-end execution of B2C lifecycle marketing campaigns across multiple channels, coordinating strategy, audiences, creative, data, timelines, deployment, monitoring, and optimization while managing cross-functional stakeholders.

Responsibilities:

• Own marketing and transactional campaigns from intake and planning through setup, QA, deployment, monitoring, optimization, and post-campaign analysis
• Manage approximately 8–10 campaigns simultaneously, establishing priorities and proactively addressing dependencies, risks, and resource needs
• Coordinate campaign execution across channels including email, SMS, push notifications, mobile app, direct mail, and other customer touchpoints
• Partner with Marketing, Creative, Engineering, Data Operations, Analytics, and Project Management to align requirements, timelines, dependencies, and delivery
• Maintain campaign roadmaps and deployment calendars to ensure initiatives are appropriately planned, sequenced, and executed
• Support audience segmentation, targeting, personalization, and customer lifecycle strategies using available customer data and insights
• Drive A/B and multivariate testing initiatives and partner with Analytics to evaluate results against established KPIs
• Translate campaign performance insights into actionable recommendations for future campaigns and customer experiences
• Identify opportunities to improve campaign processes, governance, operational workflows, quality, and scalability
• Proactively identify delivery risks and operational challenges and drive issues through resolution with appropriate stakeholders

Requirements:

• 8+ years of progressive experience in campaign management, lifecycle marketing, marketing operations, or a related discipline
• Demonstrated experience independently owning complex campaigns from planning through deployment and optimization
• Strong cross-functional coordination and project management skills with the ability to manage multiple concurrent campaigns
• Experience with lifecycle/CRM marketing, customer segmentation, audience targeting, personalization, and test/control methodologies
• Experience executing campaigns across multiple customer engagement channels such as email, SMS, push, mobile, and direct mail
• Strong understanding of campaign performance metrics, customer engagement KPIs, testing strategies, and data-driven optimization
• Ability to influence cross-functional teams without direct authority and clearly communicate priorities, requirements, risks, and tradeoffs
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• Experience with Salesforce Marketing Cloud or another marketing automation platform is preferred
• Financial services experience is preferred