Key skills

Outbound salesB2B SaaS salesAccount researchSales prospectingSales-qualified leads (SQL) generationSales-accepted leads (SAL) generationCRM proficiencySalesforceSalesloftZoomInfoLinkedIn Sales NavigatorSales cadence executionBuyer journey frameworksSPINBANTMEDDPICCCoachabilitySaaSCRMCommunicationCollaborationSales

About this role

ABC Fitness is a leading software provider for fitness businesses, aiming to transform the future of fitness. They are seeking an Outbound Sales Development Representative to build a predictable pipeline through proactive outreach and collaboration with Account Executives.

Responsibilities:

Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social)
Research and enrich accounts and contacts aligned to ICP and segment priorities
Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly
Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps
Influence closed-won opportunities monthly that originated from outbound-sourced leads
Maintain high-quality CRM hygiene—updating notes same day, ensuring no unworked or stale tasks
Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate
Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities

Requirements:

2–4 years of outbound sales or prospecting experience (B2B SaaS preferred)
Ability to research accounts, identify pain, and craft personalized outreach
Consistent execution of structured cadences across phone, email, and LinkedIn
High accountability to performance KPIs and conversion metrics
Excellent communication skills and the ability to articulate complex solutions
Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator)
Highly coachable, open to direct feedback, call reviews, and ongoing skill development
Experience building outbound programs or testing messaging strategies
Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC)
Strong partnership experience with Account Executives
Interest in data enrichment and pipeline strategy
Success in a remote or distributed sales team environment
Passion for Health & Fitness
Previous Fitness Operator experience