Marketing & Engagement Manager

The ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. The Marketing & Engagement Manager is responsible for driving user growth, engagement, and retention across the B2B Client x ENTERTAINER app, focusing on performance and outcomes to ensure marketing efforts translate into increased app downloads and strong merchant performance.

Responsibilities:

• Develop and execute strategies to drive app downloads and user activations across both our client and the open market
• Manage paid media campaigns and identify new acquisition channels
• Leverage internal channels (app, CRM, push notifications, email) to maximise reach and conversion
• Drive ongoing user engagement and repeat usage of the app
• Increase offer redemption rates and overall customer lifetime value
• Manage CRM campaigns across push notifications, email, and in-app messaging
• Implement personalisation and lifecycle marketing strategies
• Plan and execute high-impact marketing campaigns (seasonal, merchant-led, and FNB-exclusive)
• Ensure campaigns are aligned to clear objectives such as acquisition, engagement, and revenue growth
• Manage end-to-end campaign delivery across all relevant channels
• Own and manage the social media strategy across relevant platforms
• Develop and execute content that drives engagement, traffic, and app usage
• Manage content calendars, posting schedules, and community engagement
• Monitor performance and continuously optimise content and channel strategy
• Collaborate with sales and account management teams to support merchant visibility and performance
• Develop campaigns that drive footfall and revenue for partner merchants
• Ensure marketing initiatives align with merchant and commercial objectives
• Monitor and report on key performance metrics including: App downloads and activations, Monthly active users (MAU), Redemption rates, Customer retention, Campaign ROI
• Analyse user behaviour and campaign performance to identify optimisation opportunities
• Conduct A/B testing and continuous improvement initiatives
• Work closely with FNB, internal teams, and external partners to align marketing efforts
• Coordinate with product and tech teams to improve user experience and conversion rates
• Manage relationships with external agencies and service providers where applicable

Requirements:

• Minimum of 5 years' experience in digital, growth, or performance marketing
• 1–3 years' experience in CRM, campaign execution
• Proficiency with CRM tools (MoEngage, Salesforce, IBM Unica, etc.) and basic HTML/CSS for email templates
• Bachelor's degree in marketing, Business, or related field
• Strong analytical and data-driven mindset
• Experience working cross-functionally with multiple stakeholders
• Excellent communication and project management skills