Brand Marketing Manager

Clarion Events is hiring a Brand Marketing Manager to own audience growth and marketing performance for ITC Vegas. The role develops and optimizes audience-centered strategies and campaigns, uses customer and performance insights to guide decisions, and partners across teams to improve engagement, acquisition, retention, and conversion.

Responsibilities:

• Own audience acquisition, engagement, conversion, and registration performance
• Develop integrated growth strategies aligned to commercial objectives, support customer engagement, retention, and value creation year-round
• Build segment-specific plans based on audience needs and behaviors
• Monitor performance and make recommendations to improve outcomes
• Develop a deep understanding of customers, industries, and market trends
• Use customer insight, performance data, and audience intelligence to inform strategy and decision making
• Identify opportunities to create more value for customers and the business
• Challenge assumptions and recommend improvements when warranted
• Build and execute integrated marketing campaigns across the customer journey
• Determine messaging priorities, channel mix, and testing strategies
• Lead optimization efforts based on performance insights
• Continuously improve conversion, engagement, and customer experience
• Partner closely with event, content, digital, commercial, and creative teams
• Actively share successful strategies, insights, and lessons learned across brands and teams
• Influence decisions through customer knowledge and performance insights
• Use customer and commercial insights to influence priorities and growth strategies
• Ensure alignment around shared goals and outcomes
• Evaluate existing processes and identify areas for improvement
• Adopt new technologies and tools that improve effectiveness
• Use AI-enabled capabilities to increase efficiency, productivity, and insight generation
• Share best practices and learnings across teams
• Guide marketing coordinators and agency partners
• Provide coaching, support, and prioritization
• Create an environment where initiative, accountability, and curiosity are expected

Requirements:

• 5+ years of experience in B2B marketing, event marketing, audience development, demand generation, or related field
• Demonstrated success driving audience growth, engagement, and conversion outcomes
• Experience interpreting performance data and translating insights into action
• Experience developing audience strategies based on customer knowledge and market opportunities
• Proven ability to manage competing priorities and ambiguity
• Strong communication and stakeholder management skills
• Experience coaching others and leading through influence
• Demonstrated curiosity, initiative, and a continuous improvement mindset
• Comfortable making informed decisions without perfect information and adjusting based on outcomes
• Experience leveraging marketing technology, automation platforms, customer data, and emerging AI-enabled capabilities