Senior Marketing Manager

eSmart Systems provides AI-powered services and solutions for inspecting and maintaining critical energy infrastructure. The Senior Marketing Manager will lead demand generation across US and European markets, manage the marketing technology stack, and execute integrated campaigns, content, events, and partner programs to grow the sales pipeline.

Responsibilities:

• Planning and executing integrated marketing campaigns across the US and European markets, with a focus on lead generation and upselling to existing accounts, including managing advertising spend and budgets
• Working closely with VP of Market Development on marketing strategy and Go-to-market strategy
• Collaborating with global cross-functional teams to create and distribute content — blogs, webinars, case studies, white papers, and email sequences — to the right audience at the right time
• Managing our marketing partner ecosystem (design, website, tactical digital delivery): briefing, quality control, timelines, and spend against outcomes
• Building and owning the campaign lifecycle in HubSpot, from setup through the email automation and nurture journey, delivering segmented and well-sequenced customer experiences
• Responsibility for the martech stack and the integrations between tools, including applying AI capabilities within it — automation, data enrichment, reporting, agentic workflows — where they measurably improve speed, quality, or cost
• Owning the marketing KPIs — traffic, conversion, engagement, and funnel progression — and reporting performance with a strong focus on actionable insights, attribution, and return on both budget and time invested
• Owning our conference and event plan across both markets in partnership with the Commercial team — selecting the right events, managing the sponsorship plan and budget, coordinating booth and logistics, and driving speaking engagements including abstract submissions, deadlines, and speaker preparation

Requirements:

• 7+ years' B2B marketing experience; real depth in digital, ideally marketing SaaS or AI products in a start-up or scale-up environment
• Proven success with briefing and managing external agencies, freelancers, or delivery partners — getting on-brand, on-time output from people who don't report to you
• Excellent written and verbal communication skills, with the ability to run multiple projects and stakeholders (internal and external) independently
• Experience marketing to both US and European audiences across time zones
• You use AI as a force multiplier without letting quality slip — curious enough to experiment, disciplined enough to protect our voice, commercial enough to know which tools earn their place
• Proficiency with CRM and CMS platforms (preferably HubSpot and WordPress) and ABM tools, including lead nurturing and marketing automation across multiple regions
• A rounded, multi-channel view — PPC, SEO/GEO, content, social, video, web, and CRM — with proven results running integrated campaigns
• Ability to travel as required for industry events, partner engagements, customer meetings, and internal meetings
• Familiarity with the energy and utility market (or similar) is strongly preferred: someone who already understands long sales cycles, technical and engineering buyers, regulated procurement, and asset-owner audiences