Strategic Partnerships & Associations Marketing Manager, AEC

Autodesk develops software that helps innovators design and make products, buildings, infrastructure, and entertainment. The Strategic Partnerships & Associations Marketing Manager will lead marketing activation for priority AEC partnerships and associations, developing integrated campaigns, co-marketing programs, events, content, thought leadership, and sales enablement while coordinating cross-functional teams and measuring program impact.

Responsibilities:

• Lead marketing activation for priority AEC strategic partnerships and industry associations
• Partner with AEC audience marketers to bring partnership and association opportunities into audience plans, campaign calendars, event strategies, messaging, and customer journeys
• Build and execute co-marketing plans that support Autodesk’s AEC audience strategy, industry priorities, and customer narratives
• Use strategic partnerships and associations as channels to reach and influence priority AEC audiences across architecture, engineering, construction, infrastructure, and owners
• Develop a strong understanding of priority AEC audiences, including workflows, business challenges, buying committees, trusted associations, industry events, and partnership ecosystems
• Translate partnership and association opportunities into campaigns, events, content, webinars, thought leadership, customer stories, executive moments, and sales enablement
• Turn broad requests into clear marketing plans with defined objectives, audiences, messaging, channels, timelines, owners, deliverables, and success metrics
• Create messaging frameworks, value propositions, and narratives that connect Autodesk’s AEC story, Design and Make platform message, and customer outcomes to partnership and association audiences
• Work with strategic partnerships, industry strategy, product marketing, audience marketing, events, communications, customer advocacy, sales, customer success, technical sales, and partner teams to align and execute programs
• Shape partnership and association storytelling across major AEC moments, including Autodesk University, industry conferences, partner events, association programs, digital campaigns, and executive engagements
• Evaluate co-marketing opportunities, sponsorships, association programs, and industry activations based on audience fit, strategic value, reach, credibility, timing, cost, and expected impact
• Manage and prioritize partnership and association marketing investments, including sponsorships and program budgets, with a focus on impact, ROI/ROMI, and learnings
• Package partnership-informed narratives for sales, customer success, and technical sales teams, including talk tracks, proof points, customer examples, and campaign follow-up guidance
• Help internal teams understand how strategic partnerships and associations influence priority AEC audiences, including where Autodesk should show up and why
• Define and track success metrics, including audience engagement, content performance, event impact, account influence, pipeline influence where applicable, customer adoption signals, and partnership or association impact
• Use performance data, market intelligence, partnership insights, and stakeholder feedback to improve partnership and association marketing programs
• Build repeatable planning, execution, and reporting processes for AEC partnership and association marketing
• Travel domestically and internationally for key industry events, partnership activations, and internal planning moments as needed

Requirements:

• 6+ years in B2B marketing, partnership marketing, industry marketing, audience marketing, field marketing, integrated campaigns, associations marketing, or a related discipline
• Background marketing to or working within AEC, infrastructure, construction technology, geospatial technology, design technology, enterprise SaaS, or a related industry
• Track record of executing co-marketing programs with strategic partnerships, associations, industry groups, technology partners, or ecosystem organizations
• Strong understanding of integrated marketing channels, including events, sponsorships, digital campaigns, webinars, content, thought leadership, customer stories, executive engagement, and sales enablement
• Ability to develop campaign briefs, messaging frameworks, partnership narratives, value propositions, activation plans, executive updates, and performance reports
• Strong cross-functional collaboration skills, with the ability to align stakeholders across marketing, product, strategy, sales, communications, events, customer success, and external partner teams
• Strong project management skills, with the ability to manage multiple workstreams, timelines, stakeholders, and deliverables
• Ability to turn ambiguous partnership or association goals into clear marketing plans and executable programs
• Comfortable working in a matrixed organization and moving quickly on high-priority initiatives
• Strong written and verbal communication skills
• Familiarity with BIM, GIS, infrastructure, civil engineering, architecture, engineering, construction, owners, or digital project delivery workflows
• Prior work supporting strategic technology partnerships, industry associations, or partnership ecosystems through marketing
• Knowledge of major AEC industry events, user conferences, association programs, or customer-facing activations
• Hands-on ownership of sponsorships, co-marketing budgets, association investments, or partnership marketing program budgets
• Ability to create sales or customer-facing enablement tied to partnership campaigns, industry moments, or strategic narratives
• Fluency with campaign, event, content, or pipeline data to measure marketing impact and optimize programs
• Background in global or multi-region B2B marketing
• Familiarity with large enterprise technology or SaaS environments