Marketing Manager, LVL Experimentation, Kyprolis & Aimovig

Amgen is a biotechnology company focused on researching, manufacturing, and delivering innovative medicines for patients with serious illnesses. The Marketing Manager will support Lifecycle Value Lab commercial innovation experiments while leading and executing HCP marketing programs for Kyprolis and Aimovig, including omnichannel execution, performance measurement, project management, vendor coordination, and budget ownership.

Responsibilities:

• Provide project management support to facilitate advancement of LVL experiments (this includes supporting the portfolio of experiments as well as individual experiment teams, typically there could be 6-8 teams at any given time)
• Analyze experiment results and marketing performance to identify insights, share learnings, and recommend opportunities for optimization or scaling
• Work under direction of LVL SPO or other LVL Senior Managers on assessing external commercial vendors regarding new capabilities or technologies
• Work with ED, LVL SPO and others to optimize current channels, processes and brand management opportunities
• Work with ED to continue to refine the overall Experiment project management process
• Develop and execute assigned marketing tactics for Kyprolis, across relevant channels, including websites, email, search, media, digital programs, and other omnichannel tactics
• Lead development and execution of SFMC editorial calendar; includes developing creative assets, getting them MAC approved, launching them into market, measuring results
• Own budget for Kyprolis team, ensuring timely and accurate execution marketing budget
• Be the point of contact for Kyprolis Brand Team for congress/conferences
• Aimovig Omnichannel orchestration & measurement, including but not limited to patient support channel execution

Requirements:

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Master's degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Bachelor's degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Associate's degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• 5+ years of marketing experience, preferably in biotech, pharmaceutical, healthcare
• Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement
• Experience developing KPI dashboards, measurement plans, or performance readouts
• Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus
• Strong project management skills, with demonstrated ability to manage multiple workstreams, timelines, agencies, vendors, and budgets
• Experience effectively partnering with and managing external agencies, media partners, and vendors
• Demonstrated ability to operate in a highly matrixed, fast-changing, and ambiguous environment
• Collaborative teammate with the ability to motivate, influence, and align cross-functional partners without direct authority
• Strong written, verbal, and presentation skills, including experience presenting marketing strategies, tactical plans, or performance results to leadership and large groups
• Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution
• Experience with experimentation, test-and-learn approaches, agile ways of working, lifecycle management, or innovation frameworks
• Passion for serving patients and advancing Amgen's mission