Product Marketing Manager IV

Russell Tobin is a staffing and recruiting company presenting an opportunity with a confidential client. The Product Marketing Manager will lead end-to-end go-to-market strategy, international market launches, and in-market growth for a wearables portfolio while coordinating product, marketing, sales, legal, policy, and other global teams. The role will also build scalable governance systems, use research and data to guide decisions, and communicate strategic insights to senior leadership.

Responsibilities:

• Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and tradeoffs (product readiness, channel strategy, pricing, positioning, compliance, and more). Define market readiness criteria, launch gating, and mitigate risks / blockers
• Regional Strategy: Partner with regional Marketing, Sales, and Partnerships teams to adapt global positioning, messaging, and campaign strategy to local market needs — and represent regional requirements back into global product and marketing planning
• Cross-Functional Leadership: Drive momentum across 12+ global teams — including regional marketing, comms, product, sales ops, legal, policy, channel partners, and more — to ensure all elements of GTM are aligned and ready ahead of launch. Track dependent readiness plans, anticipate bottlenecks, and mediate between stakeholder groups to resolve blockers
• Insights & Research: Partner with user research, market insights, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
• In-Market Growth & Performance: Post-launch, drive business goals across awareness, acquisition, engagement, and retention. Define success metrics and prioritization across initiatives; use data to identify bottlenecks, test new approaches, and scale what works
• Operating Model & Scale: Build governance models, workflows, templates, and tracking systems to scale multi-market execution. Set best practices and knowledge sharing across Reality Labs
• Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, managing GTM information cadences, escalations, and mitigations to inform leadership decisions on international investment and portfolio strategy

Requirements:

• • International market launch experience — demonstrated ability to launch products globally or CPG experience taking products to multiple markets, with an understanding of international strategy
• • Program management — ability to run highly complicated processes involving executive stakeholders with many nuances; strong organizational skills and attention to detail
• • Executive-level presence — comfort influencing stakeholders on other teams, polished communication skills, emotional intelligence to balance priorities across cross-functional teams, willingness to work outside their swim lane, ability to find delicate pushes when needed, team player attitude, positive energy, and comfort with unpredictability
• • Consulting background — management consulting experience signaling ability to ramp quickly, comfort jumping across topics, project-based approaches, familiarity with client dynamics, and ability to handle complexity in fast-paced environments
• • Familiarity with large tech company operations and processes
• • Demonstrated experience driving international launches or market expansions, with working knowledge of market readiness, regulatory pathways, and country-level operational, legal, and policy considerations
• • Experience leading cross-functional initiatives to deliver product launch results in fast-paced, rapidly changing environments — partnering with internal and external stakeholders across product, sales, marketing, comms, partnerships, legal, and policy
• • Experience using customer research, data, and market insights to inform GTM strategy, product positioning, and business decisions
• • Excellent written and verbal communication skills, including experience presenting to and influencing senior leadership
• • Product marketing experience launching consumer hardware, software, or connected devices in international markets
• • Domain expertise in AR/VR, wearable devices, smart glasses, mobile devices
• • Experience with both 0-to-1 market entries and scaling established products in existing markets
• • Experience building governance models, workflows, and tracking systems from 0 to 1
• • Ability to make strategic decisions in ambiguous, data-sparse environments and iterate rapidly
• • Proven cross-functional leadership at Director+ level
• • Consumer tech experience — particularly with hardware or physical products; CPG experience with physical products taken to 20+ markets preferred over pure software