Opening for Marketing Manager - Remote

Russell Tobin is the employer seeking a Marketing Manager. The role owns the systems, standards, templates, and workflows that scale messaging and positioning across a matrixed marketing organization, including enablement resources, measurement systems, AI-ready workflows, and governance. It partners with strategy, marketing, audience, analytics, operations, and leadership teams without owning content production or positioning strategy.

Responsibilities:

• Own the structure, templates, and lifecycle of the organization's core messaging documents — the single-source-of-truth references that teams use to build communications
• Define standard components, metadata, and tagging conventions that reflect strategic positioning decisions
• Ensure messaging documentation is modular, reusable, and structured for AI integration
• Partner with strategy leads to ensure documentation clearly reflects positioning intent
• Operationalize decisions about what messaging is fixed (must be used as-is) vs. flexible (can be adapted for audience or channel)
• Ensure teams understand how to tailor messaging for their context without diluting strategic intent
• Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments
• Define: Core components (e.g., pitch frameworks, proof points, usage guidance)
• When enablement packages are required vs. optional
• How packages should be adapted by downstream marketing and audience teams
• Ensure enablement resources are: Modular and composable
• Reusable across teams and markets
• Structured for AI-assisted workflows
• Partner with marketing and audience teams on adoption, not production
• Define success metrics for positioning reach, adoption, and effectiveness
• Recommend: What to measure (e.g., adoption rates, reuse frequency, message clarity, consistency across touchpoints)
• How to measure (signals, proxies, qualitative + quantitative inputs)
• Benchmarks and baselines
• Establish lightweight tracking mechanisms in partnership with Analytics / Ops teams
• Use insights to: Identify gaps or overproduction in messaging resources
• Recommend optimizations to systems and enablement
• Inform future messaging and enablement design
• Design AI-ready workflows that reinforce messaging guardrails and brand standards
• Ensure AI tools accelerate synthesis, reuse, and consistency across the organization
• Monitor quality and risk in AI-assisted messaging outputs
• Manage messaging document and enablement resource lifecycle, versioning, and updates
• Spot-check for drift or misuse and trigger exception reviews
• Partner with leadership and strategy leads on governance thresholds and escalation paths

Requirements:

• Strong systems thinking, framework design, and pattern-recognition skills
• Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations
• Ability to translate abstract strategy into practical, repeatable guidance
• Comfort influencing without direct authority across cross-functional teams
• Experience defining success metrics and using data to drive continuous improvement
• Fluency using AI as an accelerant for scale and consistency
• 1 Comfort influencing without direct authority across cross-functional teams
• 2 Partnering with engineer team to build
• 3 Experience defining success metrics and using data to drive continuous improvement
• 4 Fluency using AI as an accelerant for scale and consistency
• 5 Marketing systems work
• 1 Cross functional communication
• 2 Influence without authority
• 3 Engineer background - pivot into marketing (technical)