Marketing Manager (contract)

Microsoft is seeking a Web Marketing Analyst to join its Web Experience team supporting the strategy, measurement, and optimization of marketing surfaces on a leading developer platform. The role focuses on web analytics, experimentation, behavioral analysis, reporting, and translating ambiguous business questions into actionable recommendations for product managers, marketers, and other stakeholders.

Responsibilities:

• Evaluate the impact of web projects and cross-team initiatives, both proactively and in response to stakeholder requests
• Run and evaluate web experiments using A/B testing tools and internal experimentation frameworks
• Use behavioral analytics tools to assess the impact of web design on engagement and usability
• Answer ad-hoc questions about user behavior, funnel performance, and marketing program impact using BI and analytics platforms
• Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
• Collaborate with product managers and marketers to clarify exploratory analytics questions and translate them into structured analyses
• Support page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths
• Distill analytical findings into clear, actionable recommendations for stakeholders across the organization

Requirements:

• • 5–7+ years of experience in web analytics and/or marketing analytics
• • 3+ years of hands-on A/B testing and statistical analysis experience
• • 3+ years using web analytics platforms such as Google Analytics for performance reporting and user behavior analysis
• • Demonstrated experience supporting marketing, growth, or web teams in understanding and improving performance
• • Proficiency in A/B testing methodologies including experiment design, implementation, and results interpretation
• • Strong understanding of statistical concepts such as statistical power, significance, and confidence intervals
• • Advanced Excel skills including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
• • Experience with Google Analytics or similar web analytics platforms for tracking, reporting, and interpreting user behavior
• • Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
• • Strong communication skills with the ability to distill complex findings into clear, actionable recommendations
• • Comfort context-switching across multiple stakeholders and managing incoming requests simultaneously
• • Hands-on experience with FullStory or other behavioral analytics tools (preferred)
• • Proficiency with SQL and comfort querying large datasets (preferred)
• • Experience with experimentation platforms such as Ninetailed, Optimizely, or LaunchDarkly (preferred)
• • Familiarity with BI tools such as Power BI, Looker, or Tableau (preferred)
• • Understanding of SEO analytics or logged-in behavior measurement (preferred)