Regional Customer Marketing Manager

Smartsheet is a technology company that helps teams manage work seamlessly and scale solutions through automation, insights, and AI. The Regional Customer Marketing Manager will lead North American customer marketing activity, partnering with Field Marketing, Sales, Customer Success, and central marketing teams to deliver localized programs, build customer advocacy, and drive expansion, retention, and commercial impact.

Responsibilities:

• Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritize programs
• Localize and deliver central Customer Marketing program in-region, including in-person User Groups, the customer stories program, speaker requests, and Regional Advisory Boards
• Build and maintain a regional pipeline of reference-able customers and advocates in partnership with Sales and CS — feeding the central reference program and ensuring Sales and ABM can pull stories and references in real time
• Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events
• Plug into Customer Lifecycle & Retention program (onboarding journeys, feature adoption, renewal touch points, reactivation) to ensure scaled lifecycle plays land in-region alongside the high-touch work of CS
• Tie every regional event and program to commercial outcomes — expansion pipeline, exec champion activation, reference creation — rather than satisfaction scores alone. Report regularly on pipeline influenced, references created, and advocate participation
• Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative

Requirements:

• • 3–5 years in B2B SaaS marketing, with hands-on experience in customer marketing, customer advocacy, or a closely related discipline
• • A proven track record running customer programs in-region — user groups, advisory boards, customer story production, or executive engagement — with measurable commercial impact
• • A self-starter who can drive projects from concept through completion with minimal guidance, balancing multiple programs in a fast-paced environment
• • A strong cross-functional operator who builds trust quickly with Sales leaders, CSMs, and senior stakeholders, and is comfortable in a matrix global team
• • Excellent storytelling instincts — you can spot a strong customer narrative, coach a customer through telling it, and shape it for the right audience (sales deck, keynote, analyst, press)
• • Data-literate and curious: comfortable defining KPIs, working in Salesforce and marketing automation tools, and reporting on pipeline influence, reference utilization, and program ROI
• • Willingness to travel in-region for customer events, summits, and RABs (typically 20–30%)
• • Experience working alongside ABM, Community, or Lifecycle Marketing functions is a plus