Snr. Marketing Experiences Manager (Remote)

KnowBe4 empowers the modern workforce to make smarter security decisions and is a pioneer of digital workforce security. The Snr. Marketing Experiences Manager owns customer evidence, community advocacy, and event programs, building customer proof, managing advocacy relationships, supporting event content, and influencing cross-functional marketing, product, sales, and customer success initiatives.

Responsibilities:

• Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points
• Partner with Customer Success to identify strong candidate stories and move them through production efficiently
• Produce content in formats that sales and marketing actually use — not just long-form PDFs, but modular proof points, slides, quotes, and one-pagers
• Maintain an up-to-date evidence library that is accessible and searchable by industry, use case, and product
• Serve as the primary liaison between the customer community and Marketing, and act as the community's chief internal advocate
• Develop and run KnowBe4's customer advocacy program — identifying, recruiting, and activating customer champions
• Build and manage peer networks and reference programs that support sales cycles
• Engage customers through newsletters, community platforms, and ongoing touchpoints that build loyalty beyond the product
• Own customer-facing content for KB4-CON and other key events, in partnership with the Events team
• Recruit, prep, and manage customer panels and speakers, including logistics, briefing materials, and day-of coordination
• Project-manage event content workstreams end-to-end — timelines, approvals, dependencies, and stakeholder follow-up — across multiple concurrent events and initiatives
• Serve as the internal voice of the customer — surfacing insights, sentiment, and proof points into Product, PMM, and Sales conversations
• Collaborate with Product Marketing on launches and messaging to ensure customer evidence is integrated from day one
• Partner with Sales Enablement to ensure advocacy assets are embedded in sales motions and actively used
• Bring a data-informed point of view to decisions about what to build, what to prioritize, and how KnowBe4's customers experience the brand

Requirements:

• • Bachelor's degree in Marketing, Communications, or similar field, or equivalent working experience
• • 5+ years in customer marketing, customer advocacy, or a related function — with demonstrated ownership of review programs and customer evidence pipelines
• • Experience in B2B SaaS; cybersecurity or IT security industry experience a strong plus
• • Proven track record building and managing advocacy or reference programs, not just executing campaigns
• • Familiarity with review platforms (G2, Gartner Peer Insights, TrustRadius) and how they influence buyer behavior
• • Proficient in Salesforce and HubSpot or similar marketing automation tools
• • Experience working cross-functionally with Product Marketing, Sales, and Customer Success
• • Experience with Gmail, Google Docs, and MS Office
• • Strategic thinker with execution discipline — able to hold a point of view and deliver against it
• • Strong relationship builder — comfortable engaging directly with customers and cultivating long-term champion relationships
• • Excellent written communication; able to find and tell a compelling customer story across multiple formats
• • Cross-functional influencer — this role must earn credibility with Product, PMM, Sales, and Events, not just serve them
• • Data-literate — able to track, interpret, and report on advocacy and content program performance
• • Highly organized with strong project management instincts across multiple concurrent workstreams — this is a heavily project-management-driven role
• • Comfortable working in a collaborative, cross-team environment where influence matters as much as authority
• Remote positions open to candidates located in the United States.