Media Marketing Manager

Centene Corporation is a diversified, national healthcare organization serving millions of members. The Media Marketing Manager will lead paid media strategy, planning, budgeting, optimization, and performance analysis across product and line-of-business activities to support awareness, retention, and member growth.

Responsibilities:

• Lead all aspects of a paid media for assigned product and line of business activities
• Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI
• Liaise with agency partners and publisher partners for all things paid media
• Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals
• Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth)
• .Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes
• Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization
• .Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization
• Performs other duties as assigned
• Complies with all policies and standards

Requirements:

• Bachelor's Degree in Marketing, related discipline, or equivalent experience required
• 5+ years cross-channel media experience, including experience with strategic partnerships, structuring and negotiating business deals in digital marketing/advertising industry required
• This position is remote within the United States with 10% travel as needed required