Senior Account Based Marketing Manager

Dropbox is a company focused on enabling a more intuitive and collaborative way of working through its productivity and collaboration products. The Senior Account Based Marketing Manager will create and execute personalized, multi-channel ABM programs for priority accounts, partnering with Sales and cross-functional teams to generate and accelerate pipeline. The role also involves experimentation, AI-enabled marketing execution, analytics, and scaling successful campaigns into repeatable playbooks.

Responsibilities:

• ABM campaign execution: Develop and execute integrated 1:1, 1:few, and 1:many programs with Marketing leadership that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline
• Creative account plays: Design high-impact campaigns and bespoke experiences that help Dropbox stand out within target accounts, using tactics such as personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach
• Account personalization: Turn account fit, product usage, intent, engagement, industry context, and buyer insights into relevant messaging, offers, content, and experiences tailored to specific accounts and buying roles
• Sales partnership & prioritization: Partner closely with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around the highest-value opportunities. Develop coordinated plays that open new opportunities, expand customer relationships, advance active deals, and resolve misalignment when account priorities or signals change
• Experimentation & optimization: Develop campaign hypotheses, test new channels and creative approaches, and prepare account engagement and pipeline results to review and continuously improve targeting, messaging, personalization, and program investment
• AI-enabled execution: Proactively apply approved AI tools to improve account research, campaign development, personalization, analysis, and decision-making. Model rigorous validation of AI outputs in complex marketing scenarios, identify and mitigate risks, and experiment responsibly with new AI-enabled approaches that can improve outcomes for the role and its cross-functional partners
• Scalable plays & operating model: Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks that Sales and Marketing teams can consistently adopt across products and segments. Use learnings from execution to recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working

Requirements:

• • Results driven professional with 6+ years of overall experience
• • ABM experience: 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts
• • Scaled, high-agency execution: Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes
• • Multi-channel campaigns: Demonstrated experience independently launching coordinated campaigns across channels such as digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach
• • Writing & messaging: Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences
• • Analytics & insights: Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes
• • Sales & revenue execution: Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion
• • Experimentation, optimization & AI: Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results
• Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality
• This role requires travel to offsites and various other team gatherings (approximately 5-10% of the year or 2-3 days per quarter)
• • Market experience: Background in supporting complex GTM motions for AI, collaboration, or productivity products
• • Signal-based targeting: Experience using product usage, intent, propensity, engagement, or other account signals to prioritize audiences and personalize campaigns
• • AI-enabled marketing: Experience using AI tools to accelerate account research, messaging, personalization, campaign development, or performance analysis while maintaining accuracy and brand quality
• • High-velocity execution: Demonstrated ability to manage multiple campaigns simultaneously, prioritize effectively across competing deadlines, and quickly pivot resources and plans toward emerging opportunities
• • PLG-to-SLG motions: Experience supporting product-led-to-sales-led growth motions by using product and account signals to prioritize high-potential customers, activate targeted campaigns, and drive enterprise conversion or expansion