Product Marketing Manager - Med Tech

Straumann Group develops dental implants, clear aligners, CADCAM prosthetics, biomaterials, and digital dentistry solutions. The Product Marketing Manager will drive growth for the North American digital solutions portfolio by leading go-to-market strategy, product lifecycle initiatives, commercial positioning, and cross-functional execution.

Responsibilities:

• Own the commercial strategy and performance of assigned product portfolios, proactively identifying growth opportunities, business risks, competitive threats, and actions required to improve performance
• Lead the go-to-market strategy and execution for new product launches, translating global strategy into a clear North American commercial plan with defined positioning, target customers, pricing, channel strategy, sales enablement, and launch milestones
• Develop and execute lifecycle strategies for existing solutions, including growth initiatives, repositioning, portfolio transitions, phase-in/out planning, and end-of-life management
• Translate market, customer, competitive, and business performance insights into actionable commercial strategies, recommendations, and investment priorities
• Build compelling value propositions and commercial narratives that clearly articulate the customer problem, differentiated value, competitive advantage, and reason to act
• Own the commercial story for the portfolio, partnering with MARCOM to translate strategy into high-impact campaigns, content, customer communications, and sales tools
• Develop pricing, promotional, bundling, and commercialization strategies that support revenue growth, profitability, competitive positioning, and broader portfolio objectives
• Serve as the cross-functional commercial leader for assigned initiatives, aligning Sales, Clinical, Education, Customer Success, Operations, Regulatory, MARCOM, and Global Product Management around clear objectives, responsibilities, timelines, and decision
• Drive disciplined execution of commercial initiatives, proactively managing project plans, dependencies, risk, inventory considerations, launch readiness, and follow-through to ensure commitments are delivered on time and at a high standard
• Partner closely with Sales leadership and the field to understand customer needs, competitive dynamics, adoption barriers, and emerging opportunities, translating field insights into commercial action
• Build sales confidence and capability through clear product positioning, objection handling, competitive differentiation, training, selling tools, and ongoing commercial enablement
• Monitor portfolio and launch performance, using relevant financial, market, customer, and adoption metrics to assess results, identify gaps, and recommend corrective actions
• Operate with a high degree of independence and ownership, effectively prioritizing multiple initiatives, escalating risks early, and bringing forward recommendations for leadership consideration
• Engage directly with customers, sales and industry stakeholders through field travel, customer visits, meetings, and events, with approximately 10% travel expected
• May sit for extended periods of time
• Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence
• Spend significant time reading both on paper and on a computer
• General office environment
• Noise level in the work environment is usually quiet to moderate

Requirements:

• 2–5 years of product marketing or commercial strategy experience; medtech or SaaS experience a plus
• Experience launching excellence and driving strategic GTM initiatives
• Experience comprehending and translating technical solutions into compelling market-facing narratives
• Experience with PowerPoint, Excel, and basic design skills
• May sit for extended periods of time
• Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence
• Spend significant time reading both on paper and on a computer
• High degree of ownership, structure, and follow-through in a fast-paced environment
• Exceptional collaboration, communication, and leadership skills
• Experience in Adobe/InDesign
• Experience in dental or medical industries