Principal Product Marketing Manager

Assured is on a mission to modernize insurance, providing software solutions to large insurers for efficient claims processing. The Principal Product Marketing Manager will own the narrative and enablement assets to support sales efforts, focusing on both acquiring new accounts and expanding existing ones.

Responsibilities:

• Own the "Buy vs. Build" narrative – Build and continuously sharpen the CCO-grade pitch and one-pager; test it live in carrier meetings and iterate against real objections
• Build the enablement kit – Create the objection library, vertical battlecards, and field assets that make every rep more effective in competitive deals
• Map value penetration – Build the use-case map across the customer journey that defines where Assured expands next inside an account
• Demo the use case - Be the ultimate demo expert of all products and use cases
• Own the expansion playbook – Scope per-logo expansion plays for top customers, partner with Customer and Sales to put them in flight, and ship expansion case studies and reference customers
• Run the listen tour – Stay close to Sales, Client Engagement, and Product; deconstruct decks against live deals so the narrative is always grounded in what actually moves buyers
• Co-pilot critical meetings beyond demos – Join high-stakes CCO conversations to pressure-test messaging and bring the field’s reality back into the assets
• Feed the system – Partner with engineering so messaging, objections, and account context flow into our agentic workflows and named-account intelligence. Partner with Integrated marketing in order to feed the end-to-end customer journey pre-deal and post-deal

Requirements:

• 4-6+ years in product marketing, including senior IC work owning narrative and sales enablement for a technical or enterprise product
• 2+ years in business/strategy ownership roles in AI hyperscalers and/or leading -MBB- consulting firms
• Outstanding writing – you can produce a CCO-grade deck and a crisp one-pager that the sales team will actually use
• AI-first mentality: experience in building or using agentic AI workflows in your day-to-day
• Fluency turning technical capability into buyer-facing value, and a sharp instinct for competitive positioning
• Experience with enterprise or regulated buyers; insurance or claims domain knowledge plus
• Comfort working directly with sales in live deals, demoing and iterating fast on real-world feedback
• High ownership, low ego, and a bias toward shipping