Content Marketing Manager

Cisco is a technology company focused on connecting and protecting organizations through digital infrastructure and security solutions. The Content Marketing Manager will develop compelling content for IT, engineering, and cybersecurity audiences, manage long-form assets from concept through activation, collaborate with cross-functional teams, use AI tools to improve workflows, and track content performance.

Responsibilities:

• Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
• Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
• Partner closely with stakeholders in Product Marketing to understand the intersection of our audience’s needs and product benefits for different personas
• Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
• Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process
• Track the performance of assets you create, reporting on trends and insights
• Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative

Requirements:

• Bachelors + 5 years of related experience, or Masters + 3 years of related experience in journalism, content marketing or similar writing-forward roles
• Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends
• Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics
• Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines , multitask, and be detail-oriented on a variety of projects
• Demonstrated experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs
• Experience leveraging AI tools as a complement to the content creation process
• Experience writing about cybersecurity, observability/monitoring and data preferred
• Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
• Experience creating conversion copy for campaign landing pages
• Experience working with creative teams to bring the written word to life
• History of and passion for improving cross-team processes