Content Marketing Manager

Bright Harbor is a mission-driven company that helps communities recover from disasters by connecting survivors with aid, programs, and resources. The Content Marketing Manager will own the in-app library of recovery guides, grants, and educational resources, ensuring content is accurate, relevant, engaging, and useful to survivors. The role will also manage content partners and contractors, use AI to scale content operations, and track engagement to improve the survivor resource experience.

Responsibilities:

• Own our existing library of recovery guides and grants programs: refine what's there, extend it, and bring the human touch that turns good information into something survivors trust and use
• Keep everything accurate and current per state and per disaster as programs shift and new disasters get declared
• Work with AI as the engine that delivers this at scale, directing and improving it rather than doing everything by hand, and adding the judgment it can't
• Bring in and manage contractors when a program needs to scale, and use them to help train and sharpen the AI that powers the library
• Hunt down new grants wherever they live, working across internal teams and outside sources like partners, agencies, and program administrators to get them into the app
• Treat engagement as your north star: track how survivors use the content, find what's working, and improve what isn't
• Work with our Operations team to source content and turn frontline insight into resources survivors can act on
• Partner with the organizations that bring their grants and educational programs into the app, and own getting that content in, accurate, and engaging
• Own quality end to end, since survivors make real decisions based on what we publish
• Form a point of view on where the survivor resource experience should go, and help bring it to life

Requirements:

• 2 to 5 years in product marketing, product management, or content strategy, probably at a scaled consumer app
• A gift for taking something complex, like a maze of government grant programs, and making it simple enough for a stressed person to act on from their phone
• Fluent with AI and always finding new ways to make it work for you, directing it to go faster and deeper while knowing where human judgment has to take over
• High agency: you take ownership, move fast, and figure things out without waiting to be told what to do
• Obsessive about accuracy and organization, because here a wrong detail can cost a survivor real money
• Resourceful about sourcing and managing content from partners, agencies, and other outside sources
• Genuine care for the mission and a desire to have your work matter