Digital Content Marketing – Sr Program Manager

Wescom Financial is seeking a Digital Content Marketing Senior Program Manager to lead digital content strategy and development across web, mobile, and intranet platforms. The role oversees content governance, personalization, testing, journey optimization, performance analysis, and cross-functional collaboration to improve engagement, conversion, and business results.

Responsibilities:

• Website & Content Management: Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms
• Content Strategy & Governance: Develop and maintain digital content standards, perform content audits, identify content gaps, and establish governance processes that improve content quality, consistency, and effectiveness
• Digital Personalization & Testing: Implement personalization tactics using data insights to enhance user engagement and conversion rates. Use testing to optimize digital experiences
• Journey Mapping: Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences
• Performance Analysis: Define, monitor, and report on KPIs including conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness. Develop insights and recommendations to improve business results
• Cross-Functional Collaboration: Ensure collaboration between Marketing and IT teams to align digital initiatives with broader business objectives
• Innovation & Best Practices: Stay current on emerging technologies, AI-driven personalization; champion continuous testing and optimization of content
• Compliance & Standards: Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies
• Perform other related duties as assigned

Requirements:

• Bachelor's Degree required and three to five years of experience in digital marketing or marketing
• Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners
• Ability to work with little supervision and ability to make sound decisions in accordance to brand standards and department guidelines
• Proficient in Microsoft applications (Word, Excel, Outlook)
• Must be proficient in technology applications including the Credit Union's operating system and specialized software required for performance of position
• Ability to use Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, conversion rates, and engagement metrics
• Experience testing and optimizing content on digital platforms
• Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals
• Ability to compute rates, ratios and percentages
• Applicants are required to reside within our Wescom service areas which are defined as the following counties: Los Angeles, Orange, San Bernardino, Riverside, Ventura, Santa Barbara, San Diego, Imperial, Fresno, Kern, Kings, Madera, Merced, Mariposa, Monterey, San Benito, San Joaquin, San Luis Obispo, Santa Cruz, Stanislaus and Tulare counties