Content Marketing Manager

Nielsen is a media insights company that provides data and audience engagement intelligence to support client decisions. The Content Marketing Manager will create data-driven web, email, and thought leadership content, manage audience segmentation and email nurture campaigns in Pardot, and align messaging with customer journeys.

Responsibilities:

• Data-Driven Thought Leadership & Messaging: Deep-dive into Gracenote’s offerings, industry trends, and proprietary data to write authoritative thought leadership content and messaging that resonates with specific buyer categories
• Website Experience & User Journeys: Audit and rewrite website copy to improve clarity, highlight data insights, build audience trust, and guide visitors seamlessly through the buying journey
• Audience Segmentation in Pardot: Build, filter, and maintain granular audience segments based on industry, behavior, and persona to deliver targeted communication
• Email Nurture Campaigns: Write, build, and deploy automated email nurture sequences mapped directly to stages of the customer lifecycle inside Pardot
• Original Content Creation: Write high-quality, human-centric copy across web, email, and thought leadership assets; maintain rigorous editorial standards without reliance on AI generation tools
• Project Ownership: Manage your own assignment queue end-to-end, hitting project deadlines independently while keeping cross-functional stakeholders aligned

Requirements:

• 4+ years of B2B content marketing and copywriting experience, with a portfolio showcasing clear, human-centered messaging and data-driven thought leadership
• Proven ability to extract key insights from complex data, research, or product capabilities and translate them into compelling storytelling
• Direct experience building email sequences, automation rules, and audience lists inside Salesforce Pardot
• Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audience segments
• Proven ability to map content, web copy, and email touchpoints to distinct customer journeys
• Strong self-management skills—able to prioritize tasks, meet tight deadlines, and operate with minimal oversight
• Basic HTML knowledge for email template formatting and minor layout adjustments in Pardot