Product Marketing Manager IV - Remote Role

The confidential technology-industry client is seeking a Product Marketing Manager IV. This role leads market assessment, product positioning, and go-to-market strategy while coordinating cross-functional initiatives across product, engineering, design, sales, and marketing teams. The position also leverages AI and data-driven methodologies to support product marketing, research, and business growth.

Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Coordinate cross-functional projects across Client that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
• Coordinate successful go-to-market activations across multiple internal sales and marketing teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Requirements:

• 8+ years of professional experience in technology or internet technology, ad-tech, strategic marketing, product management, or management consulting
• Demonstrated experience leveraging AI tools (e.g., generative AI, LLMs, predictive analytics) to accelerate product marketing, research, and go-to-market execution
• Experience experimenting with and adopting new AI technologies to drive business outcomes
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline
• Experience leading adoption and integration of AI and data-driven methodologies across product marketing and xfn initiatives
• Experience in marketing subscription-based and/or enterprise offerings
• Experience leveraging full-funnel marketing (including performance marketing) and outbound sales to drive product growth
• Project/Program Management experience driving partnership via shared goals
• Executive Presence (internally & externally), especially experience driving strategic and tactical product decisions with Demonstrated experience influencing decision makers at all levels of an organization
• Experience reducing complex information into distilling themes that are easily communicated/understood
• Understanding and familiarity with Client's advertising products