Product Marketing Manager II

Sprout Social is a social intelligence platform focused on helping brands connect with the world. The Product Marketing Manager II will own quarterly product launches, partner cross-functionally on events and collateral, and lead positioning, messaging, and go-to-market support for assigned products.

Responsibilities:

• Act as the end-to-end owner of our quarterly launch program and release engine, optimizing the workflows, processes, and high-impact resources to scale awareness and ensure our teams are equipped with value-forward stories across the portfolio
• Partner closely with key cross-functional partners including Marketing, Revenue, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform
• Serve as the dedicated product marketer for a select group of products at the core of Sprout's platform, owning positioning, messaging, and go-to-market support and giving these products a real champion in the market
• Attending Sprout Social onboarding to learn our products, brand positioning, voice, and key messages
• Meeting with key stakeholders across Product, Revenue, and Brand Creative to understand current working relationships and release rituals
• Getting oriented on both halves of the role—our upcoming release milestones and the specific products you'll own, including introductions to their product and sales counterparts
• Getting your hands onto our quarterly launch program, helping guide the execution of our next Breaking Ground event
• Familiarizing yourself with Sprout’s product strategy, development lifecycle, and current release/launch processes
• Beginning to take on positioning and messaging support for your assigned products
• Taking full ownership of "Breaking Ground," establishing a repeatable, high-impact framework—and the KPIs to track it—that optimizes our launch reach and narrative depth
• Run cross-PMM initiatives to ensure teams have consistent, value-forward collateral that's always up to date
• Independently driving product marketing—positioning, messaging, and GTM support—for your assigned products
• Reimagining our launch engine and taking our GTM programs to new levels of creativity and efficiency
• Surprising us! Use your unique ideas for AI-driven workflows or process improvements to change how our team works in ways we haven’t considered yet

Requirements:

• • 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions
• • Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently
• • Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders
• • Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines
• • Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution
• • Previous experience working in the software/SaaS industry
• • Experience in a dedicated Product Marketing role
• • Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral