Senior Manager, Field Marketing & Events

Concentrix is a global technology and services leader that powers leading brands through technology, data, intelligence, and industry expertise. The Senior Manager, Field Marketing & Events will lead North America's field marketing and event portfolio, overseeing strategy, planning, execution, stakeholder coordination, budgets, and measurement to support pipeline creation, opportunity acceleration, and executive relationship development.

Responsibilities:

• Develop and manage North America's annual event and field marketing strategy aligned to business priorities and revenue objectives
• Partner with sales leadership, account teams, sector leaders, strategic alliances, and marketing stakeholders to identify target accounts, desired audiences, and event objectives
• Evaluate new event opportunities, sponsorships, and executive experiences based on strategic value, business impact, and expected ROI
• Manage event intake, prioritization, and planning processes
• Lead the end-to-end execution of conferences, executive dinners, customer events, industry sponsorships, partner activations, roadshows, hospitality programs, executive briefings, and thought leadership experiences
• Own venue sourcing, contract negotiations, catering, travel, registration platforms, attendee communications, logistics, and onsite event management
• Serve as the primary point of contact for agencies, vendors, venues, production partners, and third-party event organizers
• Develop contingency plans and proactively mitigate event risks
• Ensure a consistent, professional, and high-touch attendee experience across all programs
• Act as the central coordinator across sales, account management, business development, partner teams, marketing, communications, and executive leadership
• Establish clear timelines, responsibilities, milestones, and communication cadences for all events
• Provide regular stakeholder updates and executive visibility into program status, risks, and business outcomes
• Collaborate closely with project management resources to maintain project plans and ensure accountability across workstreams
• Support strategic alliance and partner marketing activities including Microsoft, Salesforce, Adobe, AWS, Genesys, Databricks, NiCE, and other key partners
• Coordinate partner-sponsored events, co-funded programs, executive experiences, and customer-facing engagements
• Work with internal stakeholders to create meaningful executive engagement opportunities that strengthen customer relationships and advance opportunities
• Manage event budgets, forecasting, contracts, purchase orders, invoices, and reconciliation
• Ensure programs remain on budget while maximizing business impact
• Establish repeatable processes, templates, standards, and best practices to improve scalability and execution quality
• Maintain event calendars, resource planning, and portfolio-level visibility
• Define success metrics for every event and field marketing initiative
• Track attendance, engagement, executive meetings, pipeline influence, opportunity creation, and overall business impact
• Deliver post-event readouts and executive summaries within established timelines
• Use insights and performance data to optimize future programs and investments

Requirements:

• 7-10+ years of experience in field marketing, event marketing, partner marketing, experiential marketing, or related B2B marketing roles
• Proven experience managing executive-level events, conferences, sponsorships, and customer engagement programs
• Strong project management, organizational, and stakeholder management skills
• Experience managing multiple complex programs simultaneously
• Strong budget management and vendor negotiation experience
• Excellent communication, presentation, and executive engagement skills
• Ability to travel and provide onsite event leadership
• In accordance with federal law, only applicants who are legally authorized to work in the United States will be considered for this position
• Must reside in the United States or have a valid U.S. address for residence
• The employee is regularly required to operate a computer, keyboard, telephone/headset, and/or other office equipment as essential functions of this position. Work is generally sedentary in nature
• Experience supporting enterprise sales organizations and account-based marketing programs
• Experience working with strategic technology partners and partner ecosystems
• Familiarity with Salesforce, event technologies, and marketing automation tools
• Experience managing agencies and external event vendors