Senior Manager, Healthcare & Ecosystem Partner Marketing

ŌURA develops connected health products that help people understand and improve their readiness, activity, and sleep quality. The Senior Manager, Healthcare & Ecosystem Partner Marketing will lead healthcare partnership go-to-market, ecosystem partner marketing, co-marketing programs, channel activation, KPI measurement, and cross-functional execution to drive partner reach, adoption, and commercial impact.

Responsibilities:

• Own go-to-market for Oura's healthcare partnerships — our portfolio of third-party clinical and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign strategy, owned-channel activation, launch sequencing, and partner-facing enablement
• Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner-owned channels
• Build the go-to-market motion that scales as the healthcare partner roster grows — including how new integrations get launched, supported, and measured without a bespoke effort each time
• Partner with Commercial and Partnerships to align GTM priorities to revenue goals and partner-level opportunity, and to sequence launches against the highest-value segments
• Own partner-side campaigns that drive awareness and adoption across Oura's ecosystem partnerships
• Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reach
• Drive the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels Oura can't buy
• Identify which partners, moments, and channels unlock meaningful reach, and build a clear point of view on where to invest
• Own co-marketing and adoption strategy for Oura's largest and most strategic direct-to-consumer healthcare partners, where the shared goal is reaching and activating end consumers rather than contracting through a plan sponsor
• Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, Lifecycle/CRM, Product Marketing, and Partnerships
• Act as the primary marketing partner for Tier 1 accounts, aligning internal stakeholders and external counterparts around shared objectives, timelines, and KPIs
• Partner with the payer and B2B2C marketing lead on this team to keep frameworks, measurement, and partner experience consistent across the full healthcare partner portfolio while owning distinct partner sets
• Build the repeatable motion that lets a growing partner roster be supported without linear headcount growth
• Partner closely with Product Marketing and Integrated Marketing to amplify healthcare product and partner launches, translating product narratives into partner and channel plans that drive reach and conversion
• Identify where owned, partner, and paid channels extend the reach, relevance, and credibility of launch moments
• Own the partner-facing narrative — how our partners understand, position, and communicate the value of working with Oura — while Product Marketing owns the consumer-facing product story
• Ensure alignment between product launches, partner activations, and healthcare commercial priorities without owning launch execution or product positioning directly
• Work closely with Product Marketing, Commercial Marketing, Brand, Lifecycle/CRM, Partnerships, Commercial, Clinical, Legal, and Regulatory teams to ensure alignment and execution
• Navigate healthcare marketing review and approval processes efficiently, building partner and consumer-facing claims and messaging that hold up to clinical and regulatory scrutiny
• Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed
• Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making
• Define and own adoption-oriented KPIs for partner campaigns and healthcare partnership go-to-market — reach, enrollment, activation, retention, and revenue impact — rather than awareness metrics alone
• Establish measurement frameworks that work across partner types, channel mixes, and levels of maturity
• Analyze performance, surface insights, and continuously refine channel and adoption strategy based on results and market signals
• Build scalable playbooks and best practices that enable repeatable success across the partner ecosystem

Requirements:

• 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or commercial marketing in a high-growth B2B, B2B2C, or consumer health company
• Direct experience marketing in or with healthcare — digital health, pharma, payer, provider, or health system environments
• Proven experience building and owning portfolio-level GTM strategy across multiple products or offerings
• Demonstrated success driving co-marketing with large, strategic partners, including executive-level partner relationships
• Experience designing partner marketing programs that scale beyond one-off activations
• Strong experience defining success metrics and KPI structures for partner and portfolio marketing
• Working knowledge of healthcare marketing compliance, claims substantiation, and legal/regulatory review processes
• Experience working closely with commercial, partnerships, and clinical teams
• Strong executive presence and stakeholder management skills
• Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches
• This is a remote role based in the US
• We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI)
• Strategic, commercially oriented marketer with deep experience in healthcare, digital health, pharma, or payer environments
• Strong understanding of healthcare ecosystem dynamics — how providers, payers, pharma, employers, and digital health platforms buy, partner, and go to market
• Fluent in the constraints of regulated marketing and able to move quickly within them rather than being slowed by them
• Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
• Experienced working through influence rather than direct ownership
• Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
• Strong business acumen with a clear point of view on what drives impact across different partner types
• Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
• Clear, confident communicator with senior stakeholders and external partners