Director of Marketing & Audience Growth

Oh! Love Ya Dawn is a mission-driven organization connecting creativity, commerce, and compassion through its Company and Foundation. The Director of Marketing & Audience Growth leads marketing and audience growth across both entities, translating creative direction into campaigns, digital experiences, audience strategies, and engagement efforts.

Responsibilities:

• Help develop marketing strategies that support organizational initiatives, products, programs, fundraising efforts, and awareness campaigns
• Coordinate campaign planning, launches, and ongoing audience engagement efforts
• Support annual, quarterly, and initiative-specific marketing priorities
• Coordinate marketing activities across multiple channels and platforms, helping move plans from idea to execution
• Conduct market, audience, and competitive research to help inform organizational initiatives, products, programs, and campaigns
• Research comparable organizations, products, services, and emerging trends to identify opportunities, gaps, and potential partnerships
• Help leadership evaluate new ideas by gathering market insights, audience perspectives, and competitive intelligence before significant resources are invested
• Prepare concise research summaries and recommendations that support informed decision-making and strategic planning
• Monitor changes in the marketplace and identify emerging opportunities that align with the organization's mission and long-term vision
• Help strengthen awareness and engagement across both the Company and Foundation
• Identify opportunities to grow audience reach, participation, and meaningful engagement
• Develop and support audience growth efforts across digital channels and customer touchpoints
• Monitor trends and recommend opportunities that align with organizational goals and values
• Coordinate social media planning, scheduling, and campaign execution
• Help manage content calendars and marketing timelines
• Partner with creative and storytelling teams to support consistent messaging and brand presentation
• Support website content management and optimization efforts, with familiarity in WordPress or similar content management systems highly valued
• Support SEO initiatives and content optimization efforts that improve visibility and audience discovery
• Assist with email marketing campaigns and audience communications as needed
• Serve as a primary marketing stakeholder for website content and campaign priorities
• Partner with PMO, creative, and technical teams to communicate content needs and user experience considerations
• Help identify opportunities to improve digital engagement, content performance, and audience experience
• Support ongoing website content updates and optimization efforts
• Work closely with creative, storytelling, program, product, and leadership partners to support coordinated audience engagement efforts
• Support marketing efforts for launches, events, fundraising initiatives, educational programs, products, and campaigns
• Help ensure audience-facing messaging, content, and creative assets remain aligned and purposeful
• Lead, support, and develop team members and contributors aligned with marketing and audience growth efforts
• Help prioritize work, manage deliverables, and maintain visibility across marketing initiatives
• Provide clear direction while creating space for creativity, collaboration, and shared problem-solving
• Work closely with the Chief Creative Officer to translate creative priorities into coordinated marketing and audience engagement efforts
• Foster a collaborative, supportive environment grounded in kindness, accountability, responsiveness, and clear communication
• Track audience engagement, campaign performance, website metrics, and marketing effectiveness
• Analyze results and help identify opportunities to improve reach, engagement, and conversion across channels
• Provide recommendations informed by campaign performance, audience insights, market research, and organizational goals
• Help establish reporting processes that support informed decision-making as the organization grows

Requirements:

• Kind, collaborative, and thoughtful in your communication
• Curious and comfortable learning as you go
• Responsive to communications, particularly within your team
• Organized and able to balance multiple priorities
• Accountable and reliable in following through on commitments
• Comfortable working alongside creative, operational, and mission-focused teams
• Energized by helping meaningful work reach the people it is intended to serve
• Comfortable moving between strategy, hands-on execution, and team leadership, sometimes within the same day
• Experience in marketing, audience development, brand management, communications, or related fields
• Strong understanding of digital marketing, content strategy, social media, and audience engagement
• Experience coordinating campaigns across multiple channels and stakeholders
• Familiarity with SEO principles, website content management, and email marketing platforms
• Familiarity with WordPress or similar content management systems
• Experience collaborating with creative teams, storytellers, designers, or content creators
• Experience leading and mentoring creative or marketing contributors
• Ability to interpret audience analytics and engagement data and translate insights into action
• Strong organizational skills and the ability to balance strategic thinking with practical execution
• Experience conducting market research, competitive analysis, audience research, or strategic discovery to support marketing, products, programs, or organizational initiatives
• Experience in nonprofit, social impact, startup, or mission-driven organizations
• Experience helping launch new brands, products, programs, campaigns, or initiatives
• Familiarity with fundraising, advocacy, educational, or community engagement efforts
• Experience working in a growing organization where systems and processes are still evolving
• Experience researching new markets, products, audiences, or industry trends to support organizational growth and innovation