Senior Events Marketing Manager

ZoomInfo is a go-to-market intelligence platform that provides businesses with AI-ready insights, trusted data, and automation. The Senior Events Marketing Manager leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations while managing event assets, swag operations, budgets, vendors, and performance measurement.

Responsibilities:

• Drive the strategy, planning, and end-to-end execution of ZoomInfo's largest trade show and conference presences. Own event objectives, audience strategy, booth design, messaging, floor plans, hospitality, vendor management, budget tracking, and post-event measurement
• Lead the strategy and execution of ZoomInfo's brand series events and proprietary gatherings. Partner with creative and field marketing teams to develop compelling themes, programming, and attendee experiences that engage key accounts and prospects
• Serve as the corporate events partner to field marketing teams, ensuring major event programs align with regional and segment priorities. Coordinate pre-event, onsite, and post-event plans, providing field teams with the tools, assets, and guidance needed to activate effectively
• Own the strategy, organization, and ongoing management of ZoomInfo's event assets, displays, and booth materials. Manage the swag store, including product selection, inventory planning, fulfillment, vendor relationships, and budget tracking
• Manage multiple complex workstreams simultaneously, maintaining clear project plans, timelines, and stakeholder communications
• Monitor and analyze event performance, tracking key metrics including attendance, meeting volume, target-account participation, lead quality, pipeline contribution, and ROMI. Use attendee feedback and performance data to optimize future event strategy

Requirements:

• 4–8 years of B2B marketing, corporate events, experiential marketing, or field marketing experience, with significant experience leading large-scale trade shows, conferences, and proprietary events for a high-tech or SaaS company
• Demonstrated experience managing large trade show booths, sponsorships, brand event series, and executive engagement programs
• Experience planning and running multi-city or regional event programs
• Proven ability to partner effectively with field marketing and sales teams to align event programs to business priorities and account strategies
• Strong project management skills with a proven track record of managing multiple complex events, budgets, vendors, and cross-functional stakeholders simultaneously
• Experience managing event assets, branded merchandise, inventory, fulfillment, or a corporate swag program
• Strong budget management, vendor negotiation, and operational planning skills with a keen eye for quality and brand consistency
• Analytical mindset with experience measuring event performance and connecting experiential programs to pipeline, revenue, and business outcomes
• Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk
• Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms
• Ability to travel up to 30% of the time, including travel to major trade shows, conferences, and corporate events