Senior Product Marketing Manager - Payments

BILL is a fintech company that provides financial automation tools for businesses. The Senior Product Marketing Manager will shape payments and financial services product marketing strategy across the go-to-market lifecycle, driving acquisition, retention, adoption, and advocacy. The role will lead positioning, messaging, launches, customer research, competitive analysis, and cross-functional programs with Product, Sales, Marketing, and Customer Success.

Responsibilities:

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans
• Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development
• Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches
• Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities

Requirements:

• 7+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level
• Proven experience in B2B SaaS and/or fintech
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies
• Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams
• Demonstrated ability to work cross-functionally and influence without direct authority
• Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership
• Experience managing complex projects end-to-end in a highly matrixed environment
• Candidates must be U.S. work authorized with*no current or future *sponsorship needs
• Direct experience in payments or fintech
• Ability to navigate ambiguity and adapt strategies in dynamic environments
• Self-starter mindset with the ability to operate independently and proactively
• Skilled in storytelling and presentation, with the ability to engage both internal and external audiences
• Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing