Social Media Marketing Manager

SimplySoles is a fashion house with three brands focused on craftsmanship, considered design, and luxury shoes and accessories. The Social Media Marketing Manager will own organic social strategy and content creation across multiple brands and channels, including planning, publishing, community engagement, blog content, analytics, influencer opportunities, and AI-enabled features.

Responsibilities:

• Develop and own the organic social strategy across Instagram, TikTok, Pinterest, Facebook, and X — from content calendar through publish and reporting
• Leverage existing worldclass photography and video to develop and/or publish assets. Create or art-direct short-form video, Reels, Stories, and static content that reflects each brand's evolving near-luxury positioning
• Use your preferred social management platform (Later, Sprout Social, HubSpot, Hootsuite, or similar) to plan, schedule, and analyze all posts
• Use AI writing tools to research, draft, and publish SEO-optimized blog content that supports brand discovery and storytelling
• Film raw short-form content that can be used in organic and paid media
• Support photoshoots and capture behind the scenes content for the production team and Head of Marketing
• Monitor and engage the community — comments, DMs, mentions — in a consistent and on-brand voice
• Track channel KPIs monthly and translate performance data into clear strategic recommendations
• Collaborate with the creative team and external agencies on campaign assets and visual direction working with SimplySoles marketing team members
• Stay current on platform algorithm changes, format innovations, and cultural moments relevant to the brand
• Assist Affiliate Sales and Marketing Manager to identify and evaluate influencer and creator partnership opportunities as the brand scales
• Implement AI features like shopping, customer service bots and other features to help drive channel engagement

Requirements:

• • Minimum of 3–5 years managing social media for an omni-channel fashion, footwear, or lifestyle brand
• • Demonstrated organic growth across Instagram and TikTok — bring examples
• • Fluent with at least one social scheduling/management platform
• • Comfortable using AI writing tools (Claude or similar) to accelerate and elevate content, analyze key metrics and evaluate the competitive landscape
• • An eye for luxury and pop culture aesthetic — you understand the gap between aspirational and accessible products, style, and trends
• • Data-literate: you can read an analytics dashboard and know which numbers actually matter
• • Strong written voice that adapts naturally across platforms without losing brand coherence. We have AI tools that will help keep you on brand and make creating copy and hashtags easier
• • Experience with Pinterest Shopping, TikTok Shop, or Instagram Shopping integrations
• • Background specifically in women's footwear, accessories, or lifestyle products
• • Comfort shooting and editing short-form video independently with standard phone and apps
• • Familiarity with keyword research and basic social SEO principles
• • Working knowledge of Canva or Adobe Creative Suite
• • Experience managing social across a multi-brand portfolio