Social Media and Customer Marketing Manager

Avarra is an AI experts platform for go-to-market teams. The Social Media and Customer Marketing Manager will own the company’s social distribution and customer advocacy programs, including executive ghostwriting, customer advisory board management, references, case studies, and customer communications. The role reports to the Head of Marketing and measures engagement quality and downstream pipeline.

Responsibilities:

• Run the company LinkedIn presence day to day, including the comment and reply layer that most companies ignore
• Ghostwrite for our CEO and other executives. You will sit on calls, mine real transcripts and write in their voice, not a generic one
• Own our Customer Advisory Board. Recruit members, run the quarterly sessions and make the advocacy asks worth their time
• Build the reference and case study engine. Source stories from customer calls, get them approved, and turn them into assets sales actually uses
• Run the posting program across employees, customers and investors, including the briefs and guides that make it easy for people to say yes
• Own customer communications that are not demand gen: launch announcements, upsell stories, gifting and community moments
• Keep the editorial calendar honest about what is ready, and report on engagement quality and downstream pipeline rather than follower counts

Requirements:

• Three or more years across social and customer marketing at a B2B company, ideally one selling to sales or revenue teams
• Real ghostwriting range. You can write a post that sounds like a specific person and be told it is not quite right without flinching
• Experience getting a customer to say yes to a case study, a reference call or a quote, and then getting it through their legal or comms team
• A strong ear for copy that does not sound like AI wrote it. No em-dashes, no "it's not X, it's Y", no corporate throat-clearing
• Judgment about what is safe to publish. We do not overclaim numbers and we verify customer anecdotes before print
• Comfort moving fast on a small team where you own the result, not just the draft
• You have stood up a customer advisory board from scratch
• You are good on camera or behind one, and can produce short video without a full agency
• You have run a coordinated multi-week posting plan across dozens of people for a launch
• You have worked alongside customer success and know how to ask for advocacy without straining the relationship