Social Media Manager, Product & Promotions

PrizePicks is a daily fantasy sports platform covering major sports leagues and esports titles. The Social Media Manager, Product & Promotions, leads the strategy, planning, execution, and measurement of organic social content tied to product launches and promotional initiatives. The role manages cross-functional collaboration, develops repeatable go-to-market frameworks, produces platform-specific content, and uses performance insights to inform future planning.

Responsibilities:

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities
• Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives
• Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content
• Produce content for distribution across channels, optimizing content for each platform
• Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments
• Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes

Requirements:

• • Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media
• • A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations
• • Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum
• • Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular
• • Deep understanding of and engagement with internet culture and humor, and social-first formats
• • Data fluency — you're comfortable pulling performance data, identifying trends, and turning insights into action
• • Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships
• • While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
• You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• • Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus