Social Media Account Manager

Description

We are looking for a Social Media Account Manager to lead strategic social initiatives and strengthen digital engagement for a Long-term Contract position based in New York, New York. This role will shape channel strategy, oversee content planning, and drive campaign execution across key social platforms. The ideal candidate brings a strong understanding of audience growth, brand storytelling, and performance optimization using modern social media tools and data-informed insights.

Responsibilities:
Develop and manage cross-platform social media plans that align with brand goals and audience engagement targets.
Create, organize, and refine social content calendars to support consistent publishing and timely campaign delivery.
Lead the execution of social campaigns from concept through launch, ensuring messaging is clear, on-brand, and results-driven.
Monitor platform performance and engagement trends to recommend adjustments that improve reach, interaction, and overall effectiveness.
Partner with internal stakeholders to translate business priorities into compelling social storytelling and content strategy.
Optimize organic social presence by identifying opportunities to expand visibility, strengthen community engagement, and support discoverability.
Use LinkedIn and other relevant platforms to build targeted audience engagement and elevate brand positioning.
Manage social media tools for scheduling, publishing, listening, and reporting to maintain efficient day-to-day operations.

Requirements

Proven experience managing business-focused social media accounts and delivering measurable campaign results.
Strong knowledge of social media strategy, content development, and multi-channel campaign planning.
Hands-on experience with social media tools used for publishing, analytics, and performance tracking.
Demonstrated ability to create effective content strategies tailored to different audiences and platforms.
Familiarity with LinkedIn best practices, including audience engagement and brand communication.
Understanding of organic search principles and how social content can support broader digital visibility.
Excellent written communication skills with the ability to adapt tone, messaging, and format for social channels.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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