Event & Field Marketing Manager – East / Central

Cresta provides a unified AI platform for conversational AI, agent augmentation, and conversation intelligence that helps companies improve customer experiences, revenue, and efficiency. The Event & Field Marketing Manager will own the strategy, execution, measurement, and optimization of high-volume field marketing programs while partnering with Sales to drive pipeline creation and acceleration across the East and Central U.S.

Responsibilities:

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals
• Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations
• Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration
• Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events
• Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting
• Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact
• Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts
• Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects
• Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows
• Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement

Requirements:

• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
• Experience owning field programs end-to-end, from strategy through execution and measurement
• Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
• Experience managing program budgets, vendors, contracts, and competing priorities
• Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
• Currently based in the Eastern or Central U.S., with a strong preference for East Coast
• Willing and able to travel approximately 20–30%
• Experience in a high-growth B2B SaaS or startup environment
• Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
• Experience supporting enterprise or strategic Sales teams
• Experience with ABM/account-based field marketing programs
• Previous Sales/SDR experience or strong understanding of enterprise Sales processes
• Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly