America's Marketing Manager

Vialto helps companies and individuals work across borders by providing immigration, tax, rewards, and related advisory services supported by technology. The Manager, Americas Marketing role executes integrated marketing programs across the US, Canada, and LATAM, coordinating campaigns, events, demand generation, stakeholder engagement, analytics, and performance optimization.

Responsibilities:

• Execute integrated, multi-channel marketing campaigns aligned to global strategy and Americas regional priorities
• Translate global campaign architecture, messaging, and assets into locally relevant regional activation plans
• Build and manage regional activation plans that connect content, events, digital channels, alliances, sales follow-up, and reporting into a coordinated campaign journey
• Support demand generation activity that contributes to qualified engagement, pipeline influence, and measurable commercial outcomes
• Develop region-specific campaign activations where required, ensuring alignment to agreed messaging, audience priorities, and commercial objectives
• Use AI confidently and responsibly to improve campaign quality, consistency, and efficiency, while critically reviewing outputs against brand, messaging, and commercial standards
• Plan and execute virtual and in-person events, including webinars, client events, and sponsorships
• Manage event logistics, promotion, and follow-up to maximize engagement and pipeline impact
• Support co-marketing activities with alliance partners where relevant
• Ensure events are integrated into broader multi-channel campaign journeys, with clear pre-event promotion, audience strategy, sales follow-up, and performance tracking
• Execute and manage campaigns using CRM and marketing automation platforms
• Manage audience segmentation, campaign setup, and lead tracking to support targeted marketing activity
• Ensure data accuracy and maintain robust campaign tracking and reporting processes
• Monitor campaign performance, identify actionable insights, and recommend optimizations to improve engagement, conversion, and commercial impact
• Support regular reporting on marketing activity, performance, and pipeline contribution
• Partner with regional business and growth teams to align marketing activity with business priorities and pipeline objectives
• Manage multiple stakeholders within the region across practices
• Collaborate across Global Marketing, acting as a key link between global and regional teams to ensure campaigns are coordinated, consistent, and effectively delivered
• Support regional sales and growth teams with campaign assets, messaging, event follow-up materials, and performance insights that enable stronger client engagement

Requirements:

• • Strong understanding of B2B marketing within a professional services or complex organization
• • Experience planning and executing integrated, multi-channel marketing campaigns aligned to defined campaign architecture
• • Good understanding of demand generation, buyer journeys, and account-based marketing (ABM) approaches
• • Ability to develop clear, engaging, and commercially focused marketing content, applying messaging frameworks and maintaining strong brand and visual consistency
• • Strong execution capability with attention to detail and the ability to manage multiple projects and priorities effectively
• • Collaborative mindset, with the ability to work across teams, regions, and stakeholders in a matrixed environment
• • Analytical approach, with the ability to interpret campaign performance and optimize activity based on insights
• • Ability to apply strategic messaging frameworks in campaign execution, with an understanding of how messaging supports broader commercial objectives
• • Confident use of AI tools to support campaign execution and content development, with the ability to critically evaluate and refine outputs
• • Curiosity about audience behavior and how messaging, channel choice, and campaign journeys influence engagement
• • Bachelor's degree in marketing, Communications, Business, or a related field
• • 5-7 years of experience in regional or global marketing roles
• • Some in-region and international travel are required
• • A background in professional services, such as Big Four or major law firms, and/or B2B technology companies, such as HRIS, payroll, professional services technology, or similar, would be a distinct advantage