Director, Product Management - Commercial Digital

Fifth Third Bank is a financial services institution offering banking products and services. The Director, Product Management - Commercial Digital leads product development strategies, product innovation, and profitability initiatives across the assigned line of business while managing product managers and cross-functional project teams. The role also oversees product performance, market research, pricing, partnerships, and product launches.

Responsibilities:

• Provide strategic insights to leadership
• Monitor industry trends and perform essential market research and analysis to define current and prospective customer needs
• Maintain and enhance industry knowledge via conferences, industry periodicals, market segment studies, focus groups, etc., sufficiently to be an industry expert
• Develop product strategy to meet revenue and market share goals through product design, packaging, promotion, and margin management
• Participate actively in Pricing Committee and Production meetings seeking appropriate balance between volume and margin
• Develop relationships with key internal and external partners, ensuring business line objectives are met and the division products are competitive and innovative; ensuring appropriate prioritization and integration of all product sold within LOB channels
• Exercise direct supervision of assigned product segment managers and liaise with Division CFO, Marketing, Alternative Delivery Manager, Distribution Manager, and Product Sales Managers
• Monitor and report product performance and profitability against established metrics; track cross-sell, retention, and set sales/delivery expectations
• Manage the overall P&L of the associated product lines
• Increase Bancorp LOB product sales, balance sheet and revenue growth through product innovation, education and promotion
• Develop and maintain all necessary industry and vendor contacts
• Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential and provide challenging opportunities that enhance employee career growth; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments

Requirements:

• Bachelor's degree in business, marketing or finance, or equivalent experience required
• Position requires a demonstrated know ledge/experience with designated product line(s)
• Position requires a demonstrated understanding of current industry trends and issues related to the LOB product line
• Must have analytical skills, and proficiency in Excel, Word, and Power Point
• Work requires excellent organizational skills and the ability to multi-task
• Position requires developed communication and strong interpersonal skills
• Work requires experience and ability to influence and negotiate with individuals outside span of control
• Position requires having a strong strategic skill set
• Some travel may be required
• An advance degree is preferred
• Ten plus (10+ ) years of relevant Marketing/Product management experience and experience in managing professional staff is preferred