Senior Account Manager (Influencer Marketing)

The Shelf is a full-service influencer marketing agency that creates brand stories, experiences, and content through influencer partnerships. The Senior Account Manager will independently lead complex, high-budget influencer campaigns, manage demanding client relationships, identify optimization and growth opportunities, and mentor junior account team members.

Responsibilities:

• Own end-to-end delivery of high-budget, intricately structured campaigns with minimal guidance
• Manage unusually demanding clients with special processes that require customized approaches
• Lead elaborate problem-solving calls: navigate influencer issues creatively, guide conversations, handle senior client stakeholders — escalating only major, high-risk challenges
• Push back on client requests respectfully in real time with alternatives, or take it offline and present the recommendation directly back to the client
• Flag scope creep directly to clients with manager alignment
• Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation (with rate approvals), contracting, briefing, content review, and reporting
• Own creation and daily tracking of workback schedules, client facing influencer trackers and internal budget tracking ensuring the client is up to date on status at all times
• Manage complex partnerships including mega and celebrity level talent ensuring best in class content output
• Evaluate contract redlines thoroughly and recommend a path (confirming with your manager before accepting)
• Anticipate issues before they escalate and implement long-term, preventive solutions
• Build reports that tell a story: paint the picture, connect performance to strategy, surface the upsell — and run reporting calls start to finish with the client leaving supported and happy
• Spot mid-campaign optimization opportunities and implement them, thinking like a client partner
• Proactively identify ROI risk on high-budget influencer investments and negotiate to protect budget
• Coach Associate & Junior Account Managers on execution, problem-solving, and advanced AI strategies
• Contribute best-in-class processes
• Actively seek out industry changes, share findings with the wider team, and drive implementation into our processes
• Model the standard: proactive planning, pristine organization, and a single source of truth
• Proactively build agenda slides and share them with clients ahead of meetings
• Think beyond AM work — pull in paid, creative, and performance updates without being prompted
• Build genuine client relationships: comfortable with rapport-building and working toward direct, one-on-one client trust
• Work directly with Paid Media, Market Insights, Creative, and Client Partner teams to ensure seamless cross-functional collaboration and timely execution
• Proactively manage timelines, dependencies, and deliverables across teams to keep programs on track, ensure we are meeting or exceeding the goals outlined in the SOW, and consistently communicate the latest client, influencer, and campaign updates to all relevant stakeholders

Requirements:

• • 5+ years of experience running high-budget, complex influencer campaigns with minimal supervision (agency background preferred)
• • Track record managing large-budget accounts ($1M+ per quarter) and demanding client relationships with strong retention outcomes
• • Deep expertise across paid and earned influencer channels with hands-on platform mastery (TikTok, Instagram, YouTube)
• • Advanced contract and negotiation fluency, including redline evaluation
• • Experience mentoring or coaching junior team members
• • Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent)
• • Advanced AI fluency: able to manipulate and refine prompts for better results and teach others to do the same
• • Experienced with Google Workspace (Docs, Sheets, Slides), Microsoft Word, and project management tools such as Asana
• • Experience with paid social amplification, cross-channel integration, and performance reporting a plus