Product Marketing Manager

DaySmart provides industry-specific software services that help experience-based businesses grow their customer base and revenue. The Product Marketing Manager will lead positioning, messaging, product launches, customer adoption, competitive research, product-led growth, and marketing campaigns for Slick, an appointment and payment platform for salons and beauty businesses across the US and UK.

Responsibilities:

• Drive competitive positioning and messaging strategy across UK and US markets, tailoring go-to-market narratives for different segments (creative salon owners vs. business-minded, hair stylists vs. barbers, solos vs. large salons)
• Own product launches, feature positioning, and customer education —from internal kickoff to market release
• Own customer adoption from day one, then again with every major feature and product launch—making sure customers understand the value and know how to get the most out of what's new
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Lead product-led growth strategy with the broader marketing team—a critical lever for scaling into the solo stylist and independent operator segment where PLG is our biggest advantage
• Research the market constantly: what’s changing, where are the gaps, what are salon owners actually frustrated by, what are competitors doing/not doing
• Collaborate with product and design on roadmap priorities—being the customer voice in the room
• Build marketing assets and campaigns that drive awareness and conversions (landing pages, case studies, email campaigns, social, video)
• Support the sales team with battlecards, ROI frameworks, and proof points that close deals
• Drive expansion revenue by helping our customer base discover and adopt new features and add-ons that solve deeper problems and unlock more value from Slick
• Own product video production for AI discoverability —question-shaped content (screen recordings, walkthroughs) built for AI answer engines. Low production, high search intent: "how to sell packages in your salon" beats "introducing packages"

Requirements:

• We're looking for candidates based in or able to work Eastern Time hours
• You've spent 3–5 years in product marketing (ideally at a B2B SaaS company)
• You can write . Messaging frameworks, positioning docs, case studies—they're sharp and persuasive
• You're genuinely curious about customers . You'll run interviews, dig into data, talk to salon owners, not just sit in Slack
• You embrace ambiguity . You're comfortable in a fast-moving environment where you'll sometimes be inventing the playbook as you go
• You're collaborative . Product marketers bridge a lot of teams—you need to influence without authority, stay calm under pressure, and keep everyone rowing in the same direction
• You're fluent with PMM tools . Analytics platforms (Mixpanel, etc.), customer comms tools (Intercom), data visualization tools (Tableau, Metabase)—you know how to pull signals from the noise and turn them into messaging that lands
• You move fast with AI tooling . NotebookLM, Claude Cowork, etc.—you use these to research faster, synthesize smarter, and ship more. You don't need to be an expert day one, but you're genuinely excited about what they unlock
• This will be a US based position
• We're particularly excited if you've worked in:
• • Beauty or wellness tech
• • Appointments or scheduling software
• • Payments or fintech