Product Marketing Manager

Tailscale develops software that securely interconnects people and devices across networks. The Product Marketing Manager will identify customer needs, articulate the value of Tailscale’s products, and create go-to-market assets while collaborating with product, marketing, sales, and revenue teams. The role also manages product launches, competitive analysis, sales enablement, and pipeline growth.

Responsibilities:

• Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions
• Collaborating with sales, product and marketing teams to develop and refine product positioning, messaging, and effective content
• Launching new products or features, managing cross-functional projects associated with that launch, and measuring revenue and pipeline generated
• Creating sales collateral and enablement materials— slide decks, one-pagers, training sessions, customer case studies, webinars, etc.. This includes delegating and working with designers/web developers/content marketers as needed
• Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy
• Represent PMM at industry events by delivering demos and gathering firsthand customer and prospect insights to shape messaging and campaign strategy
• Helping drive meaningful sales pipeline

Requirements:

• • At least 5+ years of experience in product marketing, working with sales teams, and sales enablement
• • A proven track record in marketing, product marketing, sales enablement, product management, or a related field with a minimum of 5+ years of direct experience
• • An affinity for complex, highly technical subjects
• • Experience managing interdependent, complex projects and keeping multiple work streams on track
• • An analytical and data-driven mindset with an enthusiasm for problem-solving and measuring the effectiveness of your work
• • The ability to quickly adapt and react to changing plans and ambiguity
• • Excellent people skills - this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role
• • A bias toward action, execution, and iteration
• • Start up experience
• • Experience with networking or security products used in SaaS or cloud environments