Sr. Product Marketing Manager

Cision provides consumer and media intelligence, engagement, and communication solutions. The Sr. Product Marketing Manager will develop and execute product marketing strategies, positioning, messaging, and go-to-market initiatives to drive product adoption and revenue growth. The role partners with product, sales, marketing, and customer success teams to support launches, enablement, competitive analysis, and cross-functional execution.

Responsibilities:

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics
• Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions
• Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates
• Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes
• Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making
• Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives
• Ensure product marketing activities adhere to internal policies, processes, and quality standards
• Perform other duties and responsibilities as required to support business needs

Requirements:

• Typical experience: 5+ years in related role or experience
• Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
• Ability to synthesize complex or technical information into clear, value-focused messaging
• Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions
• Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making
• Strong written and verbal communication skills suitable for internal and external audiences
• Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders
• Experience managing multiple projects and deadlines within established processes
• Proficiency with common marketing, research, and presentation tools
• University degree preferred
• Experience supporting product launches within subscription-based or recurring revenue business models
• Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights
• Familiarity with sales enablement methodologies and lifecycle marketing principles
• Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices
• Experience using marketing automation, CRM, or analytics platforms
• Experience working in a cross-functional or technology-enabled environment
• Possession of a relevant professional certification in product marketing, marketing, or a related field