Senior/Staff Product Marketing Manager, Growth

Linktree is a platform that helps people curate, grow, and monetize their digital presence. The Senior/Staff Product Marketing Manager, Growth will lead monetization product marketing strategy, positioning, pricing narratives, and go-to-market initiatives for paid products and the broader revenue ecosystem. The role partners cross-functionally with Product, Growth, Data, Design, Finance, and executive leadership to shape monetization decisions, launches, customer experiences, and strategic revenue campaigns.

Responsibilities:

• Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives
• Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals
• Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in
• Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning
• Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market
• Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions
• Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products
• Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products
• Define GTM strategy for major revenue initiatives across the customer lifecycle
• Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features
• Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned
• Drive executive-level launch readiness across cross-functional teams
• Partner with Product and Design to shape how monetization experiences are introduced within the product
• Define principles and messaging frameworks that guide upgrade flows, pricing surfaces, onboarding, experimentation, and conversion experiences
• Use behavioral insights, experimentation, and customer research to continuously improve monetization performance without sacrificing customer trust
• Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives
• Ensure every campaign reinforces Linktree's long-term positioning while driving measurable business outcomes
• Partner with Brand and Creative teams to evolve how revenue campaigns show up across every customer touchpoint
• Develop the strategic story for Linktree's creator ecosystem and monetization platform
• Partner with Product, Partnerships, and Sales teams to communicate the value of Linktree's audience, products, and platform to external partners
• Build messaging frameworks that scale across new business opportunities and strategic partnerships
• Serve as a senior leader and trusted advisor across Product Marketing
• Create frameworks, playbooks, and best practices that improve how the team approaches positioning, monetization, and product launches
• Coach and mentor other product marketers while influencing cross-functional leaders without direct authority
• Represent Product Marketing in executive discussions and help shape company-level strategic priorities

Requirements:

• 5–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses
• Demonstrated success influencing product strategy, pricing, packaging, or monetization decisions for consumer technology or SaaS products
• Deep understanding of subscription businesses and key metrics including conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity
• Exceptional strategic thinking with the ability to simplify complex product and business decisions into compelling customer narratives
• Strong executive communication skills with experience influencing senior cross-functional stakeholders
• Experience leading highly ambiguous, cross-functional initiatives without direct authority
• Ability to balance long-term strategic thinking with hands-on execution when needed
• Track record of mentoring teammates and elevating the quality of work across an organization
• Passion for customer insights, experimentation, and using data to inform strategic decisions