Group Product Marketing Manager

Affirm provides people with a clear, predictable way to pay over time, without hidden fees or surprises. The Group Product Marketing Manager will own product marketing strategy and systems across Affirm’s B2B organization, shaping portfolio narratives, aligning product and go-to-market teams, leading merchant feedback programs, and driving critical cross-portfolio initiatives.

Responsibilities:

• Own and evolve the portfolio narrative: Develop Affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels
• Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities
• Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field
• Lead Voice of the Merchant: Own Affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities
• Lead critical initiatives: Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches
• Be a culture carrier: model Affirm’s values and set a high bar for how teams collaborate, make decisions, and learn. Build trust across functions, create an inclusive environment for candid debate and thoughtful risk-taking, and coach others to do their best work

Requirements:

• 12+ years of experience in product marketing, product strategy, or a related field, with depth in B2B payments, fintech, commerce, or platform businesses
• A track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area
• A strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners
• Exceptional strategic and business judgment
• You can turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations
• Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing
• Strong self-serve analytical skills
• You're comfortable using SQL, dashboards, and AI-assisted analysis to investigate questions, test hypotheses, and decide when to scale, adjust, or stop
• High AI fluency and a track record of improving the quality and speed of your own work while helping others do the same, using AI for tasks such as synthesizing research, analyzing data, automating workflows, and building reusable tools
• Experience building reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launches, and measurement across teams