Senior Manager, Lifecycle Marketing (CRM & Reactivation)

Skillz is hiring a Senior Manager, Lifecycle Marketing to build and lead its lifecycle messaging and reactivation function. The role owns email, push, and in-app campaigns from strategy through measurement, creating instrumentation and processes to improve campaign effectiveness and revenue.

Responsibilities:

• Own email, push notification and in-app messaging as a single lifecycle function for Skillz Platform — strategy, calendar, execution and measurement
• Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators
• Own CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands
• Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails
• Enforce messaging hygiene — one notification per campaign per player, mutually exclusive segments, contextual interstitial triggers, and segment→campaign attribution so no segment is orphaned
• Design reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited
• Manage the Email Marketing Manager and build the lifecycle bench
• Partner with Analytics for holdout design and reads, Game LiveOps for surface slates, Launch GTM for feature adoption campaigns, and Product for messaging machinery and PN observability
• Report weekly: what was sent, what it earned, what is being retired, and what needs unblocking

Requirements:

• 6–10 years in lifecycle / CRM / retention marketing for a consumer mobile product, including direct ownership of a reactivation or win-back program
• Deep hands-on experience with a lifecycle platform —CleverTap strongly preferred; Braze, MoEngage, Iterable or WebEngage acceptable — including journey building, segmentation and frequency management
• Ran holdout-based incrementality measurement on messaging campaigns and can evidence a campaign they killed on the number
• Real-money gaming industry experience
• Owned push notification deliverability and opt-in economics, including double-dialogue opt-in patterns and the constraints of iOS re-enablement
• Comfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring
• CleverTap
• experience taking over tooling ownership from another function